Vacancy: Lead Creative

Audience; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Flexible working arrangements

Training and development budgets

Well-stocked kitchen

Job summary

Audience in Greater London is seeking a Lead Creative to develop distinctive and effective creative concepts for brand experiences. The ideal candidate will have over 5 years of experience in creative roles, guiding projects from early-stage ideas to live delivery.

They will contribute to defining Audience's mindset and work in a flexible office environment that fosters collaboration and creativity. The role requires strong leadership and storytelling abilities, along with a proactive approach to design.

Qualifications

• 5+ years in a creative role within brand experience.
• Ability to shape loose briefs into clear directions.
• Strong visual communication skills.

Responsibilities

• Define strategic direction for brand engagement.
• Develop coherent experiential approaches.
• Collaborate with teams for deliverable ideas.

Skills

Creative thinking

Storytelling

Leadership

Strategic thinking

Experience design

Job description

We are a strategic collective dedicated to human‑centred brand experiences.

At Audience, we organise our expertise through a unique mountain‑inspired structure, from our Atlas leadership to our Junior explorers. We value impactful thinking, united working and rock‑solid standards. Sound like a team you’d like to be a part of?

Job Description

Job title: Lead Creative

Date released: 01/04/2026

Reports to: Head of Brand & Strategy

Salary and contract: TBA, full time permanent

Routine working location: UK, 3 days per week in our London office

What you'll do

• Interrogate client briefs and define a clear strategic direction for how a brand should show up in real life.
• Translate that direction into a coherent experiential approach, spanning environment, narrative, content and audience journey.
• Develop creative concepts that deliver against that approach, ensuring they are both distinctive and effective.
• Design experiences with impact beyond the physical moment, building in content and amplification from the outset.
• Work closely with strategy, production and client teams to ensure ideas are grounded, deliverable and commercially viable.
• Shape how ideas are expressed, from pitch narratives through to key moments within the live experience.
• Contribute to defining what Audience’s mindset looks like in practice, connecting insight, creativity and behaviour.

What we're looking for

• 5+ years in a creative role within brand experience, events, or physical environments (architecture, theatre, spatial design or similar).
• Able to take a loose or imperfect brief and shape it into a clear strategic and creative direction.
• Understands how to design experiences that drive behaviour, content and measurable impact, not just attention.
• Confident leading creative thinking across a project, from early‑stage pitches through to live delivery.
• Visually fluent, able to guide designers and external partners without needing to be hands‑on in execution.
• Strong storyteller, both in decks and in the room, with the ability to bring people with you.
• Comfortable working in ambiguity and shaping direction, not waiting to be told what to do.
• Has a point of view on culture, content and creativity, and knows how to apply it constructively.

The workplace you'll join

We have an open, collaborative culture that values ownership, curiosity and proactive behaviour. We offer flexible working arrangements, steady training and development budgets, and pathways for progression.

Our kind of people

Curious. Proactive. Detail‑focused. The kind of people who take ownership, bring ideas to the table, and enjoy the process as much as the outcome.

Freedom fuels great work

No clock‑watching here. We’ve removed fixed working hours, giving you the flexibility to shape your day around when you’re most productive and we’ve created spaces to promote collaboration and calm in the office.

Grow as fast as you want to

Whether you’re sharpening your skills or stepping up to something new, we invest in your journey with training, development budgets, and clear paths.

Creative, collaborative, genuinely fun

Our space is where ideas bounce, evolve, and come to life. Expect energy, openness, and a team that celebrates wins together in meetings and at socials.

People first, always

From healthcare and mental well‑being support to enhanced parental leave and meaningful time off, we’ve built benefits that actually support real life.

The everyday perks

Well‑stocked kitchen, dogs in the office, health plans, decent parental leave, extra holiday and small extras that make your day better.