Strategic Targeting & Modelling Lead

I Rep Salone; Greater London, Coventry, Glasgow; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Flexible hours

Technology and support resources

Job summary

I Rep Salone is looking for a Commercial Targeting and Modelling Manager to be based in London, Coventry, or Glasgow. You will be responsible for driving the marketing strategy that ensures relevant targeting and commercial outcomes, as well as developing an end-to-end targeting strategy across various channels.

The ideal candidate will have strong analytical experience, expertise in customer segmentation, and proficiency in tools like SQL and SAS. Benefits include a competitive salary and flexible working hours.

Qualifications

• Analytical experience in financial services, digital, or Telco industries.
• Ability to define customer segmentation and targeting models.
• Experience in communicating recommendations to senior stakeholders.

Responsibilities

• Identify customer needs and develop targeting strategies.
• Collaborate on campaigns using SQL and propensity models.
• Analyze performance trends to improve campaign effectiveness.

Skills

Analytical experience in financial services or digital industries

Excellent communication skills

Experience with customer segmentation and behaviour models

SQL/SAS proficiency

Tools

SQL

SAS

Campaign management tools

Job description

I Rep Salone is looking for a Commercial Targeting and Modelling Manager to be based in London, Coventry, or Glasgow. You will be responsible for driving the marketing strategy that ensures relevant targeting and commercial outcomes, as well as developing an end-to-end targeting strategy across various channels.

The ideal candidate will have strong analytical experience, expertise in customer segmentation, and proficiency in tools like SQL and SAS. Benefits include a competitive salary and flexible working hours.