Strategic Social Media & Content Lead

Rooted Social; Greater London; Hybrid; GBP 28,000 - 55,000; Part time

Job summary

A digital marketing agency in Greater London seeks a Content Strategist & Social Media Manager to grow accounts, shape messaging, and drive performance through content. The role involves building social media strategies, managing content calendars, and analyzing performance metrics. Ideally based in Barcelona but flexible, this position initially offers contractor status with potential for full-time employment as you progress within the team. Strong English and experience in high-end sectors are required.

Qualifications

• Proven experience growing social media accounts is essential.
• Strong understanding of analytics and performance metrics.
• Experience in travel, e-commerce, or fashion is a plus.

Responsibilities

• Build and execute social media strategies across client accounts.
• Create and manage content calendars.
• Work closely with design and paid teams.
• Analyze performance and improve outputs based on data.
• Support both organic growth and paid alignment.

Skills

Growing social media accounts

Analytics and performance metrics

Strategic thinking

Content, branding, and positioning

Managing multiple accounts

Job description

Rooted Social is a digital marketing agency operating across paid media, website & app development, CRM systems, and organic strategy .

We work with clients globally across high-end travel, real estate, e-commerce, finance, and manufacturing - including brands such as Coca-Cola, Tatler Magazine, and leading luxury hotels across Africa .

We are one of the fastest-growing agencies in our space , with a young, high-performance team (oldest team member: 28) spread across London, Barcelona, Cape Town, Milan, and Kenya .

This is a chance to step into a fast-moving environment , take ownership, and accelerate your career alongside a team that’s building at speed. This role begins as a contractor on an hourly basis , with potential to move onto retainers for accounts you manage , and a clear pathway to full-time employment as you grow within the team.

Role

We’re looking for a Content Strategist & Social Media Manager who understands how to grow accounts, shape messaging, and drive performance through content .

What you’ll be responsible for

• Building and executing social media strategies across client accounts

• Creating and managing content calendars

• Working closely with design and paid teams

• Analysing performance and improving outputs based on data

• Supporting both organic growth and paid alignment

What we’re looking for

• Proven experience growing social media accounts (essential)

• Strong understanding of analytics and performance metrics

• Strategic thinking — not just execution

• Experience in one or more of the following:

– travel

– e-commerce

– fashion

• Strong understanding of content, branding, and positioning

• Very well spoken with native-level English

• Highly organised and comfortable managing multiple accounts

Details

• Ideally based in Barcelona , but flexible

• Work across international, high-end clients