Strategic Social Lead: Organic Growth & Community

Frive; Greater London; On-site; GBP 60,000 - 100,000; Full time

Benefits offered by this job

Private Medical Insurance (Vitality)

25 days’ holiday plus public holidays

50% discount on Frive food

Hybrid working pattern (where applicab

Enhanced maternity and paternity leave

Job summary

Frive is seeking a Social Lead in London to own our organic social channels and build a recognisable, culturally relevant presence. You will craft strategy, publish content, and guide community engagement to educate and connect with Frive’s audience.

You will collaborate with the Head of Creative and Content Lead on campaigns while leading the Social Media Coordinator. This role combines strategic thinking with hands-on channel management in a hybrid setup.

Responsibilities

• Owns organic social strategy across main platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn) and emerging channels.
• Defines audiences, objectives, content pillars, recurring formats and channel roles.
• Builds a social presence that educates, entertains and connects with Frive’s food philosophy.
• Sets publishing cadence and editorial calendar.
• Collaborates with Creative, Content Lead, Brand, NPD and PR on launches and campaigns.
• Leads community strategy and manages a Social Media Coordinator’s day-to-day.
• Develops accessible content about natural food, nutrition and health topics.
• Monitors trends and platform behaviour to identify opportunities.
• Owns channel reporting and learnsings to improve performance.
• Manages cross-functional approvals within brand and risk guardrails.

Job description

Frive is seeking a Social Lead in London to own our organic social channels and build a recognisable, culturally relevant presence. You will craft strategy, publish content, and guide community engagement to educate and connect with Frive’s audience.

You will collaborate with the Head of Creative and Content Lead on campaigns while leading the Social Media Coordinator. This role combines strategic thinking with hands-on channel management in a hybrid setup.