Global Social Strategy Lead

Future Publishing; Greater London; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Share scheme

Job summary

Future Publishing is seeking a Senior Social Strategist to shape social strategy across its brands. You will translate priorities into actionable brand-level strategies, identify creative opportunities and partner with Video Development to deliver social-first concepts.

You’ll work closely with editorial, social, and commercial teams to drive audience growth and engagement, applying platform knowledge and insights to opportunities across Future’s portfolio. This is a hybrid London role.

Qualifications

• Significant experience in social strategy, ideally within an agency or multi-brand organisation.
• Proven ability to translate business and audience objectives into effective social strategies and actionable recommendations.
• Strong creative thinking, with experience developing social-first content concepts, formats and franchises that drive audience growth and engagement.
• Deep understanding of social platforms, audience behaviours, cultural trends and emerging content formats.
• Experience using performance insights and audience data to inform creative decisions, optimise content and identify growth opportunities.
• Experience collaborating with editorial, social, video, creative and commercial teams to develop and deliver effective social-first ideas.
• Excellent communication and stakeholder management skills, with the confidence to influence decisions and pitch ideas.

Responsibilities

• Support the development and delivery of Future’s global social strategy, translating priorities into brand-level strategies and recommendations.
• Work with brand social teams to develop strategies and content that support audience, brand and business objectives.
• Provide strategic guidance across briefs, ideation and content development to raise quality and effectiveness.
• Collaborate with the Social Media Manager and Social Media Analyst to turn performance insights into strategic recommendations.
• Identify emerging cultural and platform trends and translate them into opportunities for Future brands.
• Develop and maintain a cultural and trends calendar for timely opportunities.

Skills

Social strategy

Creative thinking

Platform knowledge

Data-driven insights

Cross-functional collaboration

Communication skills

Facilitation (workshops)

Collaborative mindset

Job description

Future Publishing is seeking a Senior Social Strategist to shape social strategy across its brands. You will translate priorities into actionable brand-level strategies, identify creative opportunities and partner with Video Development to deliver social-first concepts.

You’ll work closely with editorial, social, and commercial teams to drive audience growth and engagement, applying platform knowledge and insights to opportunities across Future’s portfolio. This is a hybrid London role.