Strategic Sales Planner

Captify; Greater London; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Bupa HealthCare Plan

Aviva Corporate Pension Scheme (Verve

£50/month Personalised Benefits Budget

25 days vacation + 3 Wellness days

Annual training budget & webinars

More reasons to join

Job summary

Captify, part of Verve Group, is seeking a Sales Planner to join the Sales team in the UK. You will identify market opportunities, deliver audience insights and support commercial growth with client and vertical expertise.

Ideal candidates are self-starters with strong communication, numerical analysis skills and a passion for digital advertising. The role emphasizes collaboration, KPI interpretation and strategic presentation development.

Qualifications

• Self-starter who can work collaboratively across teams
• Strong attention to detail and ability to meet deadlines
• Organised approach with proactive communication
• Experience in the media/advertising sector
• At least 1 year in advertising & media industry

Responsibilities

• Identify market trends by researching press and historical data to prep the team
• Build insights for pitches to prospective clients and new business opportunities
• Drive growth strategy for priority accounts within the commercial team
• Interpret client objectives and KPIs to formulate media strategies
• Feed research, industry trends and account knowledge into the business
• Grow AOV for key accounts and verticals through strategic insights
• Support sales with in-quarter incremental business and upweights
• Understand Captify product capabilities and identify cross-sell opportunities
• Collaborate with Sight to produce proactive insights at client and vertical level
• Meet with clients and relay feedback to the commercial team
• Create presentation collateral with Marketing for deliverables
• Immerse in the digital advertising industry and UK market

Skills

Sales

Advertising

Client management

Cross-team collaboration

Data analysis

Presentation skills

Storytelling

PowerPoint

Excel

Proactive mindset

Tools

PowerPoint

Excel

Word

Job description

Overview

Captify, now part of Verve Group, is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of Google, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world’s biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestlé, GSK, Uber, Mars, P&G, Sony and Toyota—without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield and consumers the most relevant digital experiences.

We are looking for an enthusiastic and passionate Sales Planner to work alongside the Sales team to create growth opportunities with new and existing clients. You will be responsible for identifying key marketing opportunities, delivering best in class audience insights and supporting the commercial teams with your client and vertical expertise. In this role you will play a crucial part in helping drive commercial success and growth for the business.

What we’re looking for

You will be a true self-starter who can work collaboratively with multiple teams and can provide a high attention to detail. You are a personable, curious individual who is filled with motivation and high energy that will light up the team pushing us to our goals. This role combines elements of commercial thinking, excellent communication, numerical analysis and multi-tasking. You will have experience in the media sector.

What you’ll be doing

• Proactively identify market trends by researching current press and historical data - prepping team for effective client and category approach
• Build relevant insights for pitch to prospective clients and new business opportunities
• Responsible for growth strategy of priority accounts within the commercial team
• Learn and interpret client objectives & media KPI’s to best formulate media strategies.
• Responsible for feeding research, industry trends and account knowledge into the business
• AOV growth against key accounts and verticals through strategic insights
• Support the sales team with identifying in-quarter incremental business and upweights
• Clear understanding of Captify product capabilities and solution selling, proactively identify cross-sell opportunities
• Work closely with Sight to produce proactive insights both at a client-specific and verticalised level that will drive growth and incremental revenue
• Meeting with clients & feedback information gained to commercial team
• Conceptualize presentation and collateral design with Marketing team for deliverables
• Fully immerse themselves in the digital advertising industry, learning about one of the fastest growing advertising channels in the UK

What you need to be successful

• Comfortable working in a sales environment with individual and team targets
• Self-motivated and have an attention to detail
• Have an organised approach and be able to meet challenging deadlines
• Proactive approach with excellent communication skills via email, over the phone and in person.
• Passion for digital and always seeking to extend your knowledge of the market.
• Account management experience with a proven ability to grow relationships
• Passionate about advertising industry
• Excellent communication with internal and external stakeholders
• Problem solver with a proactive mindset
• Strong understanding of how to use data and insights
• Good presentation and storytelling skills
• Strong commercial mindset with drive to grow revenue
• Sound research skills with ability to curate and distil market intel
• At least a year’s experience in the advertising & media industry
• PowerPoint, Excel & WordComfortable with building graphs & decks for commercial story-telling purposes

What We Offer

• Stay healthy with our Bupa HealthCare Plan with easy access to medical care
• Support your long-term financial security with our Aviva Corporate Pension Scheme, with Verve contributing 5% of your qualifying earnings
• Pick what matters most to you in our Personalised Benefits Platform, with a budget of £50/month
• Recharge with 25 paid vacation days + 3 Wellness days throughout the year, in addition to the public holidays
• Boost your professional knowledge with our annual training budget & internal webinars
• ... and even more reasons to join us!

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