Strategic Sales Planner

Captify® (part of Verve); Greater London; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

HealthCare Plan

Pension Scheme

Personalised Benefits Platform

Vacation 25 days + Wellness days

Training budget

Job summary

Captify, now part of Verve Group, is seeking a proactive Sales Planner to join its Commercial team in London. You will identify market opportunities, build insights for pitches, and support growth across priority accounts with data-driven media strategies.

You will collaborate with marketing and product teams, manage presentation decks, and communicate clearly with clients and internal stakeholders. The role suits someone with a year+ in advertising and a passion for digital media.

Qualifications

• Minimum 1 year experience in advertising and media.
• Strong PowerPoint, Excel, and Word skills.
• Excellent communication and storytelling abilities.
• Detail-oriented with ability to meet deadlines.

Responsibilities

• Proactively identify market trends and opportunities to support client acquisition and growth.
• Build relevant insights for pitches to prospective clients and new business opportunities.
• Support growth strategy for priority accounts within the commercial team.
• Learn and interpret client objectives and media KPIs to formulate media strategies.
• Feed research and industry trends into the business to inform decisions.
• Help drive AOV growth through strategic insights across accounts and verticals.
• Assist sales with identifying in-quarter incremental business and upweights.
• Understand Captify product capabilities and identify cross-sell opportunities.

Skills

Market insights

Pitch prep

Account growth

Data analysis

Presentation

Tools

PowerPoint

Excel

Word

Job description

Overview

Captify, now part of Verve Group, is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of Google, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world's biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestlé, GSK, Uber, Mars, P&G, Sony and Toyota—without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield and consumers the most relevant digital experiences.

We are looking for an enthusiastic and passionate Sales Planner to work alongside the Sales team to create growth opportunities with new and existing clients. You will be responsible for identifying key marketing opportunities, delivering best in class audience insights and supporting the commercial teams with your client and vertical expertise. In this role you will play a crucial part in helping drive commercial success and growth for the business.

What we're looking for

You will be a true self-starter who can work collaboratively with multiple teams and can provide a high attention to detail. You are a personable, curious individual who is filled with motivation and high energy that will light up the team pushing us to our goals. This role combines elements of commercial thinking, excellent communication, numerical analysis and multi-tasking. You will have experience in the media sector.

What you’ll be doing

• Proactively identify market trends by researching current press and historical data - prepping team for effective client and category approach
• Build relevant insights for pitch to prospective clients and new business opportunities
• Responsible for growth strategy of priority accounts within the commercial team
• Learn and interpret client objectives & media KPI's to best formulate media strategies.
• Responsible for feeding research, industry trends and account knowledge into the business
• AOV growth against key accounts and verticals through strategic insights
• Support the sales team with identifying in-quarter incremental business and upweights
• Clear understanding of Captify product capabilities and solution selling, proactively identify cross-sell opportunities
• Work closely with Sight to produce proactive insights both at a client-specific and verticalised level that will drive growth and incremental revenue
• Meeting with clients & feedback information gained to commercial team
• Conceptualize presentation and collateral design with Marketing team for deliverables
• Fully immerse themselves in the digital advertising industry, learning about one of the fastest growing advertising channels in the UK

What you need to be successful

• Comfortable working in a sales environment with individual and team targets
• Self-motivated and have an attention to detail
• Have an organised approach and be able to meet challenging deadlines
• Proactive approach with excellent communication skills via email, over the phone and in person.
• Passion for digital and always seeking to extend your knowledge of the market.
• Account management experience with a proven ability to grow relationships
• Passionate about advertising industry
• Excellent communication with internal and external stakeholders
• Problem solver with a proactive mindset
• Strong understanding of how to use data and insights
• Good presentation and storytelling skills
• Strong commercial mindset with drive to grow revenue
• Sound research skills with ability to curate and distil market intel
• At least a year's experience in the advertising & media industry
• PowerPoint, Excel & Word
• Comfortable with building graphs & decks for commercial story-telling purposes

What We Offer

• Stay healthy with our Bupa HealthCare Plan with easy access to medical care
• Support your long-term financial security with our Aviva Corporate Pension Scheme, with Verve contributing 5% of your qualifying earnings
• Pick what matters most to you in our Personalised Benefits Platform, with a budget of £50/month
• Recharge with 25 paid vacation days + 3 Wellness days throughout the year, in addition to the public holidays
• Boost your professional knowledge with our annual training budget & internal webinars
• and even more reasons to join us!

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