Strategic Sales Director - FMCG Growth & Strategy

Advocate Group; England; On-site; GBP 78,000 - 130,000; Full time

Job summary

Advocate Group is partnering with a drinks/FMCG client to appoint a Sales Director for the UK. This senior role will reshape the sales function, accelerate growth across multi-channel customers and strengthen the commercial organisation at scale.

The successful candidate will lead strategic customer relationships, drive profitability, and build a high-performing team to deliver sustainable results across Foodservice, Hospitality, QSR, Wholesale and Retail.

Qualifications

• Experience at Sales Director or Commercial Director level in drinks or FMCG.
• Led large commercial teams and portfolios with multi-channel exposure.
• Proven track record of driving growth, profitability and market share.

Responsibilities

• Lead the UK sales strategy across a multi-channel customer base.
• Drive growth across OOH, Foodservice, Hospitality, QSR, Wholesale and Retail.
• Review and strengthen the commercial structure and customer strategy.
• Develop strategic relationships with major national customers and identify growth opportunities.
• Improve customer segmentation, profitability and commercial decision-making.
• Strengthen tendering, negotiation, JBPs and strategic account planning.
• Build accountability, clarity and performance across the sales organisation.
• Develop capability and performance of the commercial team.
• Act as key commercial partner to the MD and leadership team.

Skills

Sales leadership

FMCG experience

Multi-channel sales

Strategic account mgmt

Job description

Advocate Group is partnering with a drinks/FMCG client to appoint a Sales Director for the UK. This senior role will reshape the sales function, accelerate growth across multi-channel customers and strengthen the commercial organisation at scale.

The successful candidate will lead strategic customer relationships, drive profitability, and build a high-performing team to deliver sustainable results across Foodservice, Hospitality, QSR, Wholesale and Retail.