Strategic Sales Director, EMEA

Coinscapture; Greater London; Hybrid; GBP 215,000 - 230,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Parental leave

Remote work setup budget

Wellness stipend

20 days vacation

Job summary

Cresta, a leading AI customer-experience platform, seeks a Strategic Sales Director for EMEA to drive large enterprise deals and build the regional expansion starting in the UK. This is a high-visibility, high-impact role in a fast-growing startup.

You will own the sales cycle from prospecting to close, articulate value to C-level executives, and collaborate with Product, Marketing and Customer Success to ensure an exceptional customer experience.

Qualifications

• 7+ years of SaaS software sales at an enterprise level with quota attainment.
• Experience negotiating and closing complex enterprise agreements.
• Ability to articulate contractual, technical, and financial value to C-level executives.
• Proven track record of delivering to sales quotas in fast-growth environments.

Responsibilities

• Own the sales experience and manage relationships with key decision-makers and executives.
• Run complex sales cycles from initial contact to close.
• Prospect for new clients, design proposals and business cases, deliver and negotiate contracts.
• Develop product knowledge and differentiate Cresta to meet customer needs.
• Partner with Product, Marketing, CS and Engineering to deliver an exceptional customer experience.
• Own and hit your number.

Skills

SaaS sales

Enterprise sales

Executive communication

Negotiation

Cross-functional leadership

Presentations to executives

Tools

Salesforce

Job description

Strategic Sales Director, EMEA# Strategic Sales Director, EMEACrestaRemoteUnited KingdomSalesPosted Oct 26, 2026Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. About the role: As a founding Strategic Sales Director you will focus on some of the largest companies in EMEA, working on big strategic deals that will change the trajectory of the company. You’ll identify and articulate how Cresta can unlock significant value for our customers, build relationships with key executives and evangelize cutting edge AI technology. As an early member of the team at a growing startup, you’ll have the opportunity to help define our sales process, participate in regional expansion strategy and help build the EMEA region, starting with success in the UK. This is a high-impact, high-visibility role for someone who thrives in a fast-paced startup environment and is passionate about using cutting-edge AI to solve real-world business challenges. You'll help shape our sales strategy, influence cross-functional priorities, and contribute to building a high-performing, customer-obsessed sales culture. Responsibilities: • Own the sales experience while building and managing relationships with key decision-makers and executives • Run complex sales cycles from initial contact to close • Prospect for new clients, design product presentations and business cases, develop and deliver proposals, negotiate and close contracts • Develop a command of the Cresta product, the Contact Center market, our unique competitive differentiators, and our customers’ needs • Partner closely with Product, Marketing, Customer Success and Engineering to deliver an exceptional customer experience • Own and hit your number Qualifications We Value: • 7+ years of SaaS software sales experience at an enterprise level, with referenceability of consistently delivering to sales quotas in this time • Experience negotiating, structuring and executing complex enterprise-level agreements • Prior experience leading cross-functional teams through large deal close processes • Ability to articulate contractual, technical, and financial value points to customers, including C-level executives • Excellent communication and presentation skills with experience presenting to C-level executives • Ability to be in London easily, often at short notice. Also, the ability to travel domestically and internationally up to around 25% of the time Perks & Benefits: We offer a comprehensive and people-first benefits package to support you at work and in life: • Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Paid parental leave for all new parents welcoming a new child • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • 20 days of vacation time to promote a healthy work-life blend Compensation at Cresta Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. This role is variable target compensation eligible. There is potential to exceed target earnings when goals are surpassed. OTE Range: $215,000 – $230,000 Pound Sterling + Offers Equity Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact [e-mail] (if you are opting out, please use the subject ‘Opt-Out’ in your email). Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed. Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.