Strategic Partnerships & Growth Manager

Diaspora Insurance; Birmingham; On-site; GBP 55,000 - 75,000; Full time

Job summary

Diaspora Insurance seeks a Partnerships and Affinity Groups Lead to develop and manage productive relationships, converting communities and institutions into active distribution channels for the Funeral Cash Plan and other approved products.

The role focuses on expanding the partner network, maintaining CRM records, and delivering measurable commercial results while ensuring service quality and compliance across markets.

Qualifications

• A first degree in Business Studies or a related field such as Business Administration, Marketing, Finance, Economics or Management.
• A minimum of two years’ experience as a Business Relationship Manager or Key Account Manager in the financial services sector.
• Demonstrated ability to acquire and manage business relationships, retain accounts and deliver measurable commercial results.

Responsibilities

• Identify and prioritise prospective partners using member reach, customer fit, commercial potential and reputation. Maintain a qualified pipeline and account acquisition plan.
• Build relationships with decision makers, assess member needs and develop business cases, partnership proposals and activation plans.
• Coordinate due diligence and negotiate proposed commercial terms within delegated authority. Obtain approval before agreements, sponsorships or financial commitments are made.
• Coordinate approved agreements and onboarding with relevant departments; document responsibilities, referral arrangements, service expectations and reporting requirements.
• Develop joint activation calendars covering member education, presentations, events, referral campaigns and approved digital channels.
• Arrange product and referral training for partner representatives and approved Super Introducers or lead generators. Ensure each person works within their authorised role.
• Act as the principal relationship contact for assigned accounts. Maintain account plans and conduct regular performance reviews with partners.
• Grow active partnerships, qualified referrals, policies and premium income against agreed targets. Identify opportunities to expand participation within existing groups.
• Coordinate lead capture, consent records, CRM source tagging, allocation and follow-up with Sales teams. Track each partner’s funnel from referral to policy activation.
• Monitor retention and partner satisfaction; address inactive accounts through recovery plans and recommend renewal, expansion or exit based on results.
• Coordinate group onboarding and service arrangements with Policy Services and customer service teams, ensuring clear communication on documentation and policy requirements.
• Track partner and member queries, complaints and service issues through to resolution. Escalate unresolved matters promptly to the accountable department and Channels Director.
• Support sensitive claims communications through the Claims team and approved processes; communicate confirmed outcomes without making payment promises.
• Use approved product information, branding and communications. Explain cover, exclusions and waiting periods accurately and refer specialist questions to the appropriate team.
• Coordinate Compliance review of partner activities, data handling, KYC requirements and market permissions before activation.
• Maintain complete CRM records, agreements, meeting notes and action logs. Safeguard customer information and ensure leads are shared through approved channels.
• Monitor campaign costs, referral fees and partnership returns with Finance. Validate payment eligibility against approved terms and keep expenditure within approved budgets.
• Submit weekly pipeline updates and monthly portfolio reports covering results, forecasts, risks and corrective actions.

Skills

Relationship management

Negotiation

CRM experience

Communication

Education

Bachelor's degree in Business Studies or related field

Tools

CRM systems

Excel

PowerPoint

Job description

Diaspora Insurance seeks a Partnerships and Affinity Groups Lead to develop and manage productive relationships, converting communities and institutions into active distribution channels for the Funeral Cash Plan and other approved products.

The role focuses on expanding the partner network, maintaining CRM records, and delivering measurable commercial results while ensuring service quality and compliance across markets.