Senior Planning Director, UK – Hybrid

WPP; Greater London; Hybrid; GBP 110,000 - 140,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Employee mental health awareness days

Preferential partner discounts

Job summary

WPP Media UK is seeking an Associate Director to lead media planning and client relationships. You will drive planning across specified clients, translate strategic thinking into actionable briefs, and ensure campaigns are delivered with high quality and impact.

You will build strong partnerships with clients and internal teams, demonstrate expert knowledge of media channels, and lead data-driven storytelling to unlock growth for multiple brands.

Qualifications

• Breadth and depth of industry understanding; train others in tools and systems.
• Uses critical questioning; develops solutions from experience.
• Expert knowledge of client and agency structures; identifies decision makers.
• Delivers clear, concise communications to influence senior stakeholders.
• Escalates and improves campaign outputs; coaches others.
• Leads storytelling and creates compelling client-facing communications.
• Generates new ideas to meet client objectives; mentors others.
• Applies knowledge of client, audience and market to plan effectively.

Responsibilities

• Develop advanced understanding of media channels and planning practices.
• Translate strategy into client briefs and pitches; leverage Purchase Journey thinking.
• Maintain relationships with media owners and industry trends.
• Oversee campaign management; ensure high-quality outputs and timely delivery.
• Lead planning presentations and brainstorms; solve problems with data-driven insights.

Skills

Media planning

Problem solving

Stakeholder relationships

Effective communication

Campaign management

Compelling storytelling

Ideas creation

Comms planning

Tools

Telmar

OS

Architect

Job description

WPP Media UK is seeking an Associate Director to lead media planning and client relationships. You will drive planning across specified clients, translate strategic thinking into actionable briefs, and ensure campaigns are delivered with high quality and impact.

You will build strong partnerships with clients and internal teams, demonstrate expert knowledge of media channels, and lead data-driven storytelling to unlock growth for multiple brands.