Senior Media Planning Associate: Tactical & Data-Driven

WPP Media Limited; Greater London; Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision insurance

Dental insurance

Paid time off

Discounts

Mental health awareness days

Job summary

WPP Media in the UK is seeking a Senior Associate, Media Planning to drive day-to-day campaign tactical planning across end-to-end processes and tools.

You will ensure media deliverables are accurate and timely, communicating the "why" behind actions, while partnering with cross-functional teams to deliver solutions and next steps. The role offers a hybrid work model with opportunities to develop in a global marketing environment.

Qualifications

• 1–2+ years of hands-on media agency experience, preferably within digital media planning, media operations, or campaign management.
• Strong proficiency with audience profiling and media research tools (e.g., GWI) and planning platforms (e.g., Olive, Mediaocean).
• Excellent Excel skills (formulas, pivotTable, VLOOKUP/XLOOKUP, data reconciliation) and ability to multitask.

Responsibilities

• End-to-End Media Execution: Drive day-to-end planning tasks, including audience research, media plan matrix management, creative spec collation, trafficking coordination, and financial reconciliation.
• Tool & Process Proficiency: Utilize core agency and planning platforms (e.g., GWI, Olive, PFC, ad servers) with speed and precision.
• Quality Assurance (QA): Ensure operational accuracy across campaign setups, tracking tags, media briefs, and billing milestones before deliverables go out.
• Time & Priority Management: Manage your own daily schedule effectively, prioritizing tasks to consistently meet and exceed deadlines across concurrent campaigns.

Skills

Analytical thinking

Multitasking

Communication skills

Tools

GWI

Olive

Mediaocean

Job description

WPP Media in the UK is seeking a Senior Associate, Media Planning to drive day-to-day campaign tactical planning across end-to-end processes and tools.

You will ensure media deliverables are accurate and timely, communicating the "why" behind actions, while partnering with cross-functional teams to deliver solutions and next steps. The role offers a hybrid work model with opportunities to develop in a global marketing environment.