Media Activation Lead — Hybrid UK, Data-Driven Campaigns

WPP; Greater London; Híbrido; GBP 70.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Descripción de la vacante

WPP Media is seeking an Activation Manager to lead campaign activation for a client portfolio. You’ll own campaign lifecycle, approve launches, and drive testing, forecasting, and monetisation strategies across multiple DSPs.

You will collaborate with Solutions Planning, communicate insights to commercial teams, and present post-campaign analyses, while maintaining strong client relationships in a fast-paced hybrid office setup.

Formación

• Experience in Advertising Operations, Programmatic Trading, or Campaign Management.
• Familiarity with multiple DSPs; exposure to SSPs is advantageous: The Trade Desk, DV360, ADSP, Perion.
• Deep understanding of online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics.

Responsabilidades

• Oversee full lifecycle of campaign management for a portfolio of clients.
• Act as final approval point for campaigns launched by their team.
• Drive testing strategy for the team’s campaigns.
• Contribute to forecasting and provide technical recommendations to achieve goals.
• Support Solutions Planning with audience/tech recommendations in briefs.
• Assist monetisation strategies for the team’s campaigns.
• Collaborate with Solutions Planning to meet agency KPIs.
• Serve as activation contact for Solutions Development teams.
• Present post-campaign analysis and next steps to internal teams.
• Troubleshoot with technical expertise; escalate complex issues as needed.

Conocimientos

Advertising Operations

Programmatic Trading

Campaign Management

DSPs / SSPs knowledge

Campaign performance focus

Digital / addressable channels

Time management

Excel & analytics

Communication skills

Client relationship building

Herramientas

Excel

Descripción del empleo

WPP Media is seeking an Activation Manager to lead campaign activation for a client portfolio. You’ll own campaign lifecycle, approve launches, and drive testing, forecasting, and monetisation strategies across multiple DSPs.

You will collaborate with Solutions Planning, communicate insights to commercial teams, and present post-campaign analyses, while maintaining strong client relationships in a fast-paced hybrid office setup.