Media Activation Lead (12 Month FTC)

WPP; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Dental insurance

Vision insurance

Paid time off

Employee discounts

Mental health days

Hybrid work schedule

Job summary

WPP is seeking a Media Activation Lead for a 12-month FTC in the UK. You will oversee cross-channel campaigns, align plans with client KPIs, and build strong client relationships while guiding team capability and capacity planning.

The role champions best practices and continuous improvement within a hybrid UK office setting. The position requires senior leadership experience in Digital Media, with a track record of managing large campaigns across multiple countries and platforms, including

Qualifications

• Proven experience at Business Director level in a Digital Media or Advertising role.
• Proven Project Management, Leadership and People Management Experience.
• Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats.
• Extensive Experience with planning and directly managing large-scale media campaigns across AdWords, DV360, Bing Ads, Facebook, Twitter.
• Experience of managing vendor relationships.
• Regularly contributes to platform best practices and campaign processes.
• Experience with Google stack and GMP & AdWords certifications (desirable).
• Experience with running campaigns across multiple countries / languages.

Responsibilities

• Be accountable for strategic oversight of designated account campaigns and ensuring these are woven into the overall cross-channel campaign strategy, while ensuring high work quality and expectation management across the team.
• Gain a more strategic understanding of our clients’ business and KPI; ensure that plans are geared towards these business goals and KPIs.
• Develop strong relationships with key clients, and collaborate with them to support, inform and guide their roadmaps and goals to meet/exceed objectives.
• Ensure your team is acting as trusted advisors for campaign items and wider business priorities.
• Keep up to date with latest industry news, proposing trends and insights to clients.
• Support the team Client Partner/Director and Head of Google Activation in capacity planning for the wider team.
• Support pod leads to ensure resources, skills and guidance to deliver goals and exceed expectations.
• Develop and maintain team development plans and share with Head of Google Activation and channel leads.
• Develop positive team culture and model essential behaviours.
• Provide timely feedback and recognition for performance.
• Lead agency-wide continuous improvement projects regarding processes and quality standards.

Skills

Business Director level

Project management

People management

Media planning fundamentals

Campaign management across DSPs

Vendor relationships

Campaign processes

Google stack & GMP/Adwords

Multi-country campaigns

Tools

DV360

Google Ads

Bing Ads

Facebook

Twitter

GMP

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3104 - Media Activation Lead (12 Month FTC) - UK

Role Summary and Impact

Google via Media Futures Group - A little about us

Google has consolidated its media agency partnership into WPP Media, building on the world class digital work that the team has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by constituent parts of WPP Media & WPP Creative around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.

The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence.

MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviours that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.

About the role / Some of the things we’d like you to do

• Be accountable for strategic oversight of designated account campaigns and ensuring these are woven into the overall cross-channel campaign strategy, while ensuring high work quality and expectation management across the team.

• Gain a more strategic understanding of our clients’ business and KPI; ensure that:

  • this is communicated and shared with the team,
  • plans are geared towards these business goals and KPIs,
  • comms and focuses of the team hone in on these business priorities and KPIs.

• Develop strong relationships with key clients, and collaborate with them to support, inform and guide their roadmaps and goals to meet / exceed business objectives.

• Ensure your team is acting as trusted advisors for not only campaign items, but also advising and guiding on the client’s wider business priorities and opportunities.

• Ensure the team is keeping up to date with latest industry news, and that trends are proactively identified, packaged and surfaced to internal and external clients.

• Support the team Client Partner/DIrector, and Head of Google Activation, in capacity planning & resource management for the wider team (across pods and channels).

• Support pod lead and their reports to ensure they have resource, skills and guidance needed to deliver on campaign goals and deliverables, as well as exceed expectations to surprise and delight internal and external stakeholders

• Ensure team development plans are in place (and updated at least quarterly) and shared with Head of Google Activation and relevant channel lead, with clear expectations, steps and support outlined to facilitate individual team members developing their skillset, experience, and advancement on their chosen career path.

• Develop and maintain positive team culture across all accounts and channels, and ensure Essential Behaviours are modelled consistently throughout the team

• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

• Lead and initiate agency-wide continuous improvement projects regarding processes and quality standards.

Skills and Experience

• Proven experience at Business Director level in a Digital Media or Advertising role (including some aspects of managing P&L).
• Proven Project Management, Leadership and People Management Experience.
• Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
• Extensive Experience with planning and directly managing large-scale media campaigns across some of the following AdWords, Bing Ads. DV360 or other DSP, Facebook, Twitter.
• Experience of managing vendor relationships.
• Regularly contributes to platform best practices and campaign processes.
• Experience with Google stack and have GMP & Adwords certifications (desirable).
• Experience with running campaigns across multiple countries / languages.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe’rtogether, fostering creativity, collaboration, and connection in this open and supportive environment.That’swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.