Associate Director, Cross-Channel Media Activation

wppmedia

Greater London

Hybrid

GBP 90,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Competitive medical

Group retirement plans

Vision and dental insurance

Significant paid time off

Mental health awareness days

Job summary

WPP Media in London is recruiting an Associate Director Implementational Planning to drive day‑to‑day cross‑channel media planning and activation. You translate client strategies into detailed implementational plans across digital, audio, VOD, and AV, ensuring measurable outcomes and strong client relationships.

Reporting to the Business Director, you will mentor juniors, coordinate cross‑functional teams, and lead innovative testing using AI‑driven tools within the DPAM framework, contributing

Qualifications

Extensive experience in media planning and cross‑channel activation.
Strong data analysis and client management skills.
Ability to translate strategy into detailed tactical plans across media.

Responsibilities

Line management and mentorship for junior team members.
Deliver integrated planning and activation with strong client relationships.
Translate strategies into detailed cross‑channel roadmaps aligned with OASIS.
Lead cross‑channel optimisation and media testing with data insights.
Collaborate with internal teams to test new tools and capabilities.

Skills

Media planning

Cross-channel planning

Client relationship management

Data analysis

AI-driven tools

Tools

WPP Open

AI-driven optimisation

Planning tools

Job description

Reporting to the Business Director, you will mentor juniors, coordinate cross‑functional teams, and lead innovative testing using AI‑driven tools within the DPAM framework, contributing

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