Strategic Marketing Manager – B2B Growth & Brand

Denholm Industrial Services Limited; Yeovil; On-site; GBP 40,000 - 65,000; Full time

Job summary

Denholm Industrial Services Limited is seeking a Marketing Manager to lead and deliver all marketing, communications, branding, and promotional activities across the Denholm Industrial Services division. The role supports business growth, recruitment, employee engagement and client relationships, ensuring a consistent and professional image across channels.

The ideal candidate will have proven B2B marketing experience in technical, manufacturing or construction environments, with hands-on

Qualifications

• Proven experience in a Marketing Manager role, ideally within a B2B, technical, manufacturing or construction-related environment.
• Develop and implement marketing strategies to promote the company’s services across all its markets.
• Create and manage marketing campaigns across various channels, including digital, print, and social media, along with exhibitions and promotional events.
• Knowledge of SEO, marketing automation, CRM systems and lead generation best practices.
• Create content, including copywriting for diverse marketing distributions, such as brochures, press releases and website material.
• Develop and optimise marketing initiatives to support customer acquisition and retention.
• Prepare reports on marketing activities and market trends.
• Maintain relationships with media vendors and publishers to support collaboration on promotional activities.
• Lead divisional participation in any Group-wide communications projects, including collating and writing content for the Group’s in-house magazine.
• Be the brand champion for the division and direct the business streams in the correct and full use of the organisation’s brand guidelines.
• Experience managing budgets, multiple stakeholders and external agency relationships.

Responsibilities

• Develop and implement marketing strategies to promote the company’s services across all markets.
• Create and manage marketing campaigns across digital, print, and social channels, including exhibitions and promotional events.
• Oversee website management and maintain a strong online presence.
• Coordinate SEO initiatives, marketing automation, and CRM-driven lead generation.
• Produce marketing content such as brochures, press releases, and website copy.
• Monitor market trends and report on marketing performance.

Skills

Attention to detail

Time management

Website management

Social media marketing

Project management

Marketing literature creation

Graphic design basics

MS Office

CRM software

Communication skills

Team collaboration

Tools

CRM systems

MS Office

Canva

Adobe Creative Suite

Job description

Denholm Industrial Services Limited is seeking a Marketing Manager to lead and deliver all marketing, communications, branding, and promotional activities across the Denholm Industrial Services division. The role supports business growth, recruitment, employee engagement and client relationships, ensuring a consistent and professional image across channels.

The ideal candidate will have proven B2B marketing experience in technical, manufacturing or construction environments, with hands-on