Marketing & Lead Generation Manager

NMS Recruit Ltd; Wirral; On-site; GBP 45,000 - 65,000; Full time

Job summary

NMS Recruit Ltd in Birkenhead, Wirral is seeking a commercially focused B2B Marketing & Lead Generation Manager to drive UK & Ireland campaigns and generate qualified leads. You will work closely with the UK sales team to deliver sector campaigns that raise awareness and support growth.

The role is hands-on, not pure digital marketing, requiring the translation of technical products into compelling campaigns, with a focus on measurable business results through marketing.

Qualifications

• Experience in B2B lead generation
• Campaign management experience
• Sales-aligned marketing experience

Responsibilities

• Lead UK and Ireland campaign activity to generate qualified leads
• Coordinate exhibitions and seminars to support lead generation
• Promote products and solutions to new and existing customers
• Translate technical products into compelling commercial campaigns

Skills

B2B lead generation

Campaign management

Sales-aligned marketing

Job description

We are looking for a commercially focused B2B Marketing & Lead Generation Manager to lead UK and Ireland campaign activity for our client based in Birkenhead, Wirral.

This is a hands‑on, commercially driven marketing role rather than a pure digital marketing, SEO or website position. Working closely with the UK sales team and the wider marketing function, you will develop targeted sector campaigns designed to generate qualified leads, increase market awareness and support business growth.

The role will involve creating and delivering campaigns into specific industrial markets, generating qualified enquiries, coordinating exhibitions and seminars, organising customer Lunch & Learn events, and promoting products and application solutions to new and existing customers.

The ideal candidate will have proven experience in B2B lead generation, campaign management and sales‑aligned marketing, with the ability to understand target markets, identify opportunities and translate technical products into compelling commercial campaigns.

Experience within an industrial, engineering, automation, instrumentation or technical product environment would be highly advantageous.

We are looking for someone who is commercially minded, proactive and confident working closely with sales teams, with a genuine focus on generating measurable business results through marketing.

Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, NMS Recruit will be acting within your interest and will contact you in relation to the role, either by email, phone or text message. For more information see our on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or GDPR please get in touch with us