Marketing Manager

Denholm Industrial Services Limited; Yeovil; On-site; GBP 40,000 - 65,000; Full time

Job summary

Denholm Industrial Services Limited is seeking a Marketing Manager to lead and deliver all marketing, communications, branding, and promotional activities across the Denholm Industrial Services division. The role supports business growth, recruitment, employee engagement and client relationships, ensuring a consistent and professional image across channels.

The ideal candidate will have proven B2B marketing experience in technical, manufacturing or construction environments, with hands-on

Qualifications

• Proven experience in a Marketing Manager role, ideally within a B2B, technical, manufacturing or construction-related environment.
• Develop and implement marketing strategies to promote the company’s services across all its markets.
• Create and manage marketing campaigns across various channels, including digital, print, and social media, along with exhibitions and promotional events.
• Knowledge of SEO, marketing automation, CRM systems and lead generation best practices.
• Create content, including copywriting for diverse marketing distributions, such as brochures, press releases and website material.
• Develop and optimise marketing initiatives to support customer acquisition and retention.
• Prepare reports on marketing activities and market trends.
• Maintain relationships with media vendors and publishers to support collaboration on promotional activities.
• Lead divisional participation in any Group-wide communications projects, including collating and writing content for the Group’s in-house magazine.
• Be the brand champion for the division and direct the business streams in the correct and full use of the organisation’s brand guidelines.
• Experience managing budgets, multiple stakeholders and external agency relationships.

Responsibilities

• Develop and implement marketing strategies to promote the company’s services across all markets.
• Create and manage marketing campaigns across digital, print, and social channels, including exhibitions and promotional events.
• Oversee website management and maintain a strong online presence.
• Coordinate SEO initiatives, marketing automation, and CRM-driven lead generation.
• Produce marketing content such as brochures, press releases, and website copy.
• Monitor market trends and report on marketing performance.

Skills

Attention to detail

Time management

Website management

Social media marketing

Project management

Marketing literature creation

Graphic design basics

MS Office

CRM software

Communication skills

Team collaboration

Tools

CRM systems

MS Office

Canva

Adobe Creative Suite

Job description

The Denholm Group is an international family-owned business founded in 1866. We are a leading operator in Shipping, Logistics, Seafoods, and Industrial Services. Our diverse businesses operate under the esteemed 'Denholm Standard,' which embodies our unwavering commitment to upholding the law, integrity, fairness, and respect in every interaction. With a focus on quality and reliability, we ensure that our customers receive exceptional service tailored to their needs, making us a trusted partner across industries.

As part of the Denholm Group, Denholm Industrial Services provides scaffolding and access solutions, metal and floor surface preparation and the application of protective coatings, often working in challenging environments. This comprehensive set of capabilities minimises on-site interfaces for our customers. We pride ourselves on our commitment to excellence, ensuring safety, efficiency, and quality are at the forefront of every job.

Department: Marketing

Reports To: Strategic Director

Overview

The Marketing Manager is responsible for leading and delivering all marketing, communications, branding and promotional activities across Denholm Industrial Services. The role supports business growth, brand awareness, recruitment, employee engagement and client relationships, ensuring a consistent and professional image across all business units and communication channels.

Profile

Proven experience in a Marketing Manager role, ideally within a B2B, technical, manufacturing or construction-related environment.

Develop and implement marketing strategies to promote the company’s services across all its markets.

Create and manage marketing campaigns across various channels, including digital, print, and social media, along with exhibitions and promotional events.

Knowledge of SEO, marketing automation, CRM systems and lead generation best practices.

Create content, including copywriting for diverse marketing distributions, such as brochures, press releases and website material.

Develop and optimise marketing initiatives to support customer acquisition and retention.

Prepare reports on marketing activities and market trends.

Maintain relationships with media vendors and publishers to support collaboration on promotional activities.

Lead divisional participation in any Group-wide communications projects, including collating and writing content for the Group’s in-house magazine.

Be the brand champion for the division and direct the business streams in the correct and full use of the organisation’s brand guidelines.

Experience managing budgets, multiple stakeholders and external agency relationships.

Key Areas

• Brand Management & Corporate Identity
• Website & Digital Presence
• Social Media & Digital Marketing
• Internal Communications
• Recruitment Marketing
• Photography, Videography & Content
• Awards, Memberships & Industry Presence
• Charity Budget & Sponsorships
• Presentations & Graphic Design
• Email Signatures & Marketing Assets

Person Specification

• Strong attention to detail, organisational and time management skills.
• Experience of website management and social media platforms.
• Ability to manage multiple projects at once.
• Experience creating marketing literature and branded materials.
• Basic graphic design knowledge (Canva, Adobe or similar).
• Proficient in MS Office and marketing software, such as CRM systems.
• Excellent communication and people skills.
• Collaborative and a strong team builder.