Strategic Events Specialist - EMEA (B2B Tech)

Abnormal; United Kingdom; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

Abnormal is seeking a Strategic Events Specialist, EMEA, to lead major flagship events across the region. You will manage end-to-end logistics, budgets, and cross-functional teams while coordinating with venues, agencies, and partners to deliver impactful experiences for CISOs and practitioners.

You will own run-of-shows, attendee communications, and ROI measurement, travelling 40–50% across EMEA with some APAC/AMER exposure, and mentor on-site staff during events.

Qualifications

• 2-4 years' experience in B2B events or experiential marketing, ideally within technology, SaaS, cybersecurity or enterprise software.
• Experience owning established, repeatable event formats end-to-end with sound judgement on known procedures and a willingness to ask for guidance on new activations.
• Experience running executive-level programmes (dinners, roundtables, advisory boards) as well as larger conference/trade show activations.
• Multi-market EMEA experience and the ability to work across different time zones and regions.

Responsibilities

• Support all event logistics end to end and take full ownership of numerous projects, such as creative tasks, room blocks, catering orders, swag orders, staff schedules, promotional assets, and much more.
• Help coordinate with external stakeholders, such as venues, agencies, event organisers, hotels, couriers, and many more.
• Help source agencies, venues, production partners and suppliers.
• Assist with run-of-shows, timelines and contingency plans across multiple concurrent events and markets.
• Coordinate invitation strategy, registration, attendee communications and internal promotion so the right people show up, market by market.
• Support the EMEA strategic event mapping and calendar planning, prioritising investment against pipeline and account‑engagement goals.
• Share experiences and feedback on which events make most sense for our strategic events program across EMEA.

Skills

Event management

Project planning

Stakeholder management

Budget management

Cross-functional collaboration

EMEA experience

Travel readiness

Communication

Tools

Asana

Allocadia

Coupa

Jifflenow

Cvent

Salesforce

Sigma

Splash

RainFocus

Claude

Google Suite

Job description

Abnormal is seeking a Strategic Events Specialist, EMEA, to lead major flagship events across the region. You will manage end-to-end logistics, budgets, and cross-functional teams while coordinating with venues, agencies, and partners to deliver impactful experiences for CISOs and practitioners.

You will own run-of-shows, attendee communications, and ROI measurement, travelling 40–50% across EMEA with some APAC/AMER exposure, and mentor on-site staff during events.