Senior Manager of Events (EMEA)

Cyera; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Cyera is seeking a dynamic leader to build and operate the EMEA Events Centre of Excellence, standardising planning, execution and measurement across 60–100 events annually. You will partner with Field and Partner Marketing to drive pipeline and revenue while elevating the Cyera brand across EMEA.

You will own playbooks, vendor networks, content creation and performance analytics, reporting to senior leadership and guiding a growing events team as the program matures.

Qualifications

• Experience running a high-volume, multi-format events programme across EMEA.
• Proven ability to build scalable event processes and operating models.
• Strong analytical skills to tie events to pipeline and revenue.

Responsibilities

• Lead the EMEA events centre of excellence and standardise processes.
• Partner with Field Marketing and Partner Marketing to scale events.
• Own events ROI tracking and portfolio reviews.
• Manage agencies, vendors and a localised content engine.
• Build and grow a high-performing events team.

Skills

Event programme leadership

Stakeholder management

Team building

Analytics & Salesforce

Agency negotiation

Content creation

Budget ownership

Strong communication

Travel readiness

Executive engagement

Tools

Salesforce

Job description

• We’re building an EMEA Events Centre of Excellence, and we’re looking for a leader to make it world class
• EMEA runs a high-volume programme of 60-100 events a year, from flagship conferences, hosted road shows and sponsored trade shows, including all the marquee security events across the region
• This role builds the operating engine behind that programme, standardising how we plan, execute, measure and amplify events so that every one of them builds Cyera’s brand awareness and engages the right prospect and customer audiences, uncovering new opportunities that drive pipeline and revenue
• You will work alongside our Field Marketing Managers and Partner Marketing so they can focus on local strategy while you provide the playbooks, agency network, content engine and performance insight that help every event land at the highest level
• Your goal is to elevate our events: bringing out-of-the-box thinking and creativity, taking organisation to another level, and holding high standards across the board
• You are an equal parts operator, analyst and storyteller
• You’ll report honestly on what each event delivers in pipeline and ROI, and use that evidence to double down on what works, pivot where needed, and cut what doesn’t
• Just as importantly, you bring great energy and a team mindset, and you make the people around you better
• In line with the growing ambitions of the region, and on the back of our success in supporting the business to grow, you will also build a team around you
• This is an opportunity to join a leading solar and energy storage developer in a high-visibility role offering exposure to senior leadership and critical decision‑making processes that drive transactions and the continued growth of renewable energy deployment across the US
• Operationalise and scale events. Build the EMEA events centre of excellence: standard processes, planning timelines, templates, budget and approval workflows, vendor frameworks and quality benchmarks that let the team run 60-100 events (and more) consistently without reinventing the wheel each time
• Support Field and Partner Marketing. Act as the delivery partner to regional Field Marketing and Partner Marketing managers, providing event ops support, agency access and best practice so each event is executed to the same high standard
• Own events performance and ROI. Track pipeline sourced and influenced, opportunity creation and acceleration, cost per opportunity and account coverage for every event. Run regular portfolio reviews that clearly identify strong performers to scale and underperformers to fix, pivot or stop, and report findings to marketing and sales leadership
• Manage the EMEA agency ecosystem. Select, negotiate with and manage event, production, creative and video agencies across the region. Build a preferred‑supplier model that improves quality, speed and cost efficiency while giving us local capability in each market
• Build event content and noise. Partner with video teams to capture events in real time and turn them into short‑form reels and clips for social and web, within days rather than weeks. Use them to reinforce the Cyera story, spotlight regional nuances and show what customers are saying and seeing, and demonstrate how Cyera makes a real difference as a trusted foundation for AI security and data visibility
• Partner across marketing and sales. Work with Demand Generation, Product Marketing, Campaigns, Brand, Content, PR, Communications, SDRs and Sales to align event messaging, follow‑up and pipeline handoff, so leads are acted on quickly and results are attributable
• Build a branded EMEA road show and regional communities. Create and lead a consistent, branded Cyera road show that travels across our regional markets and starts building communities of customers, prospects and partners in each one. Combine partner forums with customer and prospect sessions, with topics tailored to each regional audience, so the programme feels local while building recognition for Cyera across EMEA and feeding the pipeline in every market
• Lead/support customer advisory boards and executive briefings. Help lead the EMEA Customer Advisory Board, from agenda and member engagement to turning feedback into product and marketing insight. Deliver executive briefing centre (EBC) programmes that give strategic customers and prospects a high‑touch, tailored experience of Cyera and our vision for AI and data security. Collaborate closely with global and regional teams, including Sales, Customer Success, Product and Executive Engagement, so these programmes are consistent with global standards, reflect regional needs and feed insight and advocacy back into our events and wider marketing
• Build and grow the team. As the programme scales, recruit, develop and lead a high‑performing events team that grows with the region’s ambitions and the business it supports
• Drive innovation. Bring new formats, event technology and AI‑enabled approaches (personalisation, attendee insights, ROI analytics) that raise quality and efficiency
• Success in the First 12 Months:
• A documented, adopted events operating model across the EMEA team
• A single view of event performance and ROI, reviewed quarterly with leadership
• A preferred agency and video partner model in place across key markets
• A repeatable event‑to‑content workflow producing consistent, regionally relevant assets
• A branded EMEA road show launched in priority markets, with partner forums and locally relevant customer and prospect content, and communities beginning to form
• An EMEA Customer Advisory Board and EBC programme running to a clear, globally aligned structure
• A team structure and hiring plan agreed and under way
• Measurable improvement in pipeline per event pound spent, with underperforming events reallocated

Experience creating branded, repeatable event series, such as road shows, that build regional communities across multiple markets, including partner forumsExperience managing and negotiating with agencies and vendors across multiple EMEA marketsThe ambition and ability to build and lead a team as the function growsStrong influencing skills, with the ability to drive alignment across Field Marketing, Partner Marketing, Sales and global teams without formal authorityWillingness to travel across EMEAExperience working with video and content teams to produce fast‑turnaround event content for social and webConfidence engaging senior and C‑level customers, prospects and internal stakeholdersCreativity, high energy and a team mindsetStrong analytical skills, including hands‑on Salesforce reporting, to tie events to pipeline and revenue and make clear scale, pivot or cut recommendationsBudget ownership and strong financial disciplineA track record of building scalable processes and operating models, not just delivering individual eventsExperience delivering executive briefings, EBCs or customer advisory boards, working with global and regional stakeholdersProven experience running a high‑volume, multi‑format events programme across EMEA, including conferences, trade shows, roundtables and executive events6+ years in B2B event or field marketing, ideally in cybersecurity, data or enterprise SaaS