Strategic Digital Content Lead for Enrollment

georgetown; Southampton; Remote; GBP 41,000 - 76,000; Full time

Benefits offered by this job

Remote work designation

Job summary

Georgetown University’s Berkley School of Nursing seeks a Digital Content Strategist to lead content strategy across its digital presence, including the website, social channels, and email campaigns. You will map content to enrollment goals, develop audience personas, and execute campaigns with the school’s marketing agency.

You will manage the editorial calendar, collaborate with admissions and faculty, and ensure content is accessible, timely, and aligned with academic priorities and brand

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in digital content strategy across web, social, and SEO.
• Experience managing an editorial calendar and content refresh for a multi-audience website.

Responsibilities

• Develop content strategy, personas, and campaign recommendations aligned to goals.
• Own the editorial calendar and website content refresh cycle for nursing.georgetown.edu.
• Collaborate with the marketing agency on SEO, AEO, and GEO strategy.
• Set social media strategy and oversee brand-aligned content across channels.
• Write and edit email content within Salesforce Marketing Cloud.
• Manage briefs, deliverables, and timelines with the agency.
• Partner with admissions, faculty, and development on sourcing content.

Skills

Digital content strategy

SEO

Analytics

Editorial calendar

Writing & editing

Education

Bachelor's degree

Tools

Google Analytics 4

Google Search Console

Salesforce Marketing Cloud

Job description

Georgetown University’s Berkley School of Nursing seeks a Digital Content Strategist to lead content strategy across its digital presence, including the website, social channels, and email campaigns. You will map content to enrollment goals, develop audience personas, and execute campaigns with the school’s marketing agency.

You will manage the editorial calendar, collaborate with admissions and faculty, and ensure content is accessible, timely, and aligned with academic priorities and brand