Global Digital Content Strategy Lead

Boston Consulting Group (BCG); Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Boston Consulting Group (BCG) is seeking a senior Digital Content Strategist to lead global website content initiatives. You will work with the Digital Content Director to optimize content quality, discoverability, and user experience across BCG.com, ensuring consistency with the broader customer journey and strategic priorities.

You will leverage performance data, evolving AI-driven search trends, and UX principles to identify opportunities, coordinate cross-functional priorities, and drive

Qualifications

• Bachelor’s degree in marketing, communications, digital media, or related field.
• 5+ years of digital content strategy and execution experience.
• Strong content and search expertise, including AI-driven discovery.
• Advanced project and program management skills.
• Ability to use performance data to inform content decisions.
• Strong written and verbal communication skills.
• Experience working across matrixed organizations.

Responsibilities

• As a member of BCG’s Digital Marketing team, improve BCG.com and drive global content optimization initiatives.
• Collaborate with the Digital Content Director to strengthen quality, discoverability, and customer journey alignment.
• Lead cross-functional projects with clear timelines, responsibilities, risks, and outcomes.
• Develop practical guidance to strengthen digital content practices and cross-functional ways of working.
• Support website taxonomy and content governance aligned with commercial priorities and UX principles.
• Communicate progress and insights clearly to marketing colleagues and senior leaders.

Skills

Digital content strategy

Content optimization

SEO expertise

Project management

Data-driven decisions

Cross-functional collaboration

Stakeholder influence

Written communication

Verbal communication

Education

Bachelor’s degree in marketing, communications, digital media, or related field

Job description

Boston Consulting Group (BCG) is seeking a senior Digital Content Strategist to lead global website content initiatives. You will work with the Digital Content Director to optimize content quality, discoverability, and user experience across BCG.com, ensuring consistency with the broader customer journey and strategic priorities.

You will leverage performance data, evolving AI-driven search trends, and UX principles to identify opportunities, coordinate cross-functional priorities, and drive