CRM Insights Leader: Data-Driven Growth

Expedia Group; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Expedia Group is seeking a Customer Data & Insights Manager in the United Kingdom to shape how CRM performance and customer value are measured and acted upon. You will work at the intersection of marketing, analytics, and commercial performance, transforming data into strategic insights that drive business growth.

You will own reporting, dashboards, and performance insights, collaborate across CRM, Marketing, Finance, Product, Data, and business teams, and present actionable recommendations to

Qualifications

• 6+ years of experience in CRM, marketing, customer, commercial, or performance analytics.
• Strong SQL skills and experience with large datasets; Claude or similar AI tools is a plus.
• Advanced Excel and executive-ready presentations.
• Experience measuring CRM, customer, marketing, or trading performance including attribution, forecasting, experimentation, and optimization.
• Ability to translate metrics into commercial implications and practical recommendations.
• Experience building dashboards and scalable measurement solutions that build trust in data.
• Clear communication and cross-functional collaboration across teams.
• Comfort in ambiguous environments with curiosity, structure, rigor, and continuous improvement.
• Storytelling to transform complex data findings into concise insights.

Responsibilities

• Own reporting, performance measurement, and insight generation across CRM, lifecycle communications, customer behavior, member engagement, and marketing effectiveness.
• Lead deep-dive analyses to identify performance drivers and opportunities and translate findings for stakeholders.
• Strengthen measurement frameworks with KPIs, attribution, forecasting, experimentation, and optimization.
• Build and evolve dashboards, reports, and executive presentations from multiple data sources.
• Partner with technical and non-technical stakeholders to frame questions and resolve data challenges.
• Connect trends to broader business objectives and help leaders prioritize actions and investments.
• Simplify complex findings into compelling narratives for analysts, practitioners, senior leaders, and commercial audiences.
• Identify opportunities to improve reporting processes and AI-enabled workflows.

Skills

SQL

Excel

Storytelling

Education

Bachelor's or Master's in Analytics/Statistics/Economics/Math/Business/Marketing

Tools

Claude AI

Job description

Expedia Group is seeking a Customer Data & Insights Manager in the United Kingdom to shape how CRM performance and customer value are measured and acted upon. You will work at the intersection of marketing, analytics, and commercial performance, transforming data into strategic insights that drive business growth.

You will own reporting, dashboards, and performance insights, collaborate across CRM, Marketing, Finance, Product, Data, and business teams, and present actionable recommendations to