Strategic Content & Proposals Lead

Acumen, Part of Sannam S4 Group; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Acumen, established in 2008, seeks an exceptional writer and content developer to strengthen strategic, commercial and client-facing content. You will transform complex information into clear, persuasive content, working with senior leaders across our global business to deliver high-quality materials on tight deadlines.

You will combine strong editorial skills with project management and a confident use of AI to improve efficiency and quality, while maintaining independent judgement and accuracy.

Qualifications

• 2+ years’ professional experience in content development, proposals, professional writing, communications, consulting support, research or a related field.
• Exceptional written English, with excellent grammar, structure and attention to detail.
• Professional experience producing high-quality, persuasive business content.
• Ability to respond effectively to detailed and structured client briefs.
• Excellent editing skills and the ability to turn complex or poorly structured information into compelling content.
• Experience coordinating substantial written projects involving multiple contributors and fixed deadlines.
• Strong research and analytical skills, including confidence working with data and evidence.
• Ability to create professional charts, diagrams, process maps and presentations.
• Strong digital skills and confidence in learning new software and platforms.
• Effective and responsible use of AI tools, combined with strong independent judgement and fact-checking.
• Strong stakeholder management skills, including confidence working with senior colleagues.
• Experience producing proposals, pitches, client submissions or other commercial content within a professional environment.
• Experience within higher education, international education, consulting, professional services or B2B services.
• Experience using specialist content, workflow or project management platforms.
• Knowledge of international higher education, student recruitment, admissions, partnerships or TNE.
• Experience working across international teams and time zones.

Responsibilities

• Write, edit and develop high-quality proposals, capability materials, case studies, presentations and strategic client content.
• Interpret detailed client briefs and requirements and translate them into clear, structured responses.
• Develop compelling narratives that demonstrate our experience, approach, evidence and outcomes.
• Tailor content to different clients, markets and audiences rather than relying on generic materials.
• Turn technical or complex information into concise and accessible content.
• Review and improve content produced by others to ensure consistency, clarity and quality.
• Manage complex content projects from initial brief through to completion.
• Develop clear content plans, responsibilities and timelines.
• Coordinate contributions from senior leaders and subject matter experts across multiple countries.
• Manage competing deadlines, approvals and document versions.
• Identify gaps in information or evidence and proactively work with colleagues to address them.
• Ensure final materials meet the requirements of the original brief and are accurate, complete and professionally presented.
• Maintain an organised library of approved content, case studies, statistics, credentials and examples.
• Translate complex information into diagrams, process maps, timelines, frameworks and visual summaries.
• Create clear charts and visualisations that communicate data and outcomes effectively.
• Develop professional presentations and other client-facing materials.
• Recognise when information can be communicated more effectively visually rather than through lengthy text.
• Undertake research into clients, markets, competitors and higher education developments to strengthen content.
• Confidently use Microsoft Office/Google Workspace, presentation tools, content management platforms and collaborative working software.
• Quickly learn and confidently use new content and workflow management systems.
• Use AI effectively for research, structuring, editing, analysis and quality assurance.
• Independently verify facts, evidence and AI-generated outputs.
• Identify new tools and approaches that can improve content quality and efficiency.

Skills

Exceptional written English

Content development

Proposal writing

Editing & proofreading

Project management

Research & data interpretation

Stakeholder management

AI tools usage

Presentation design

Tools

Microsoft Office

Google Workspace

Presentation tools

Content management systems

AI tools

Job description

Acumen, established in 2008, seeks an exceptional writer and content developer to strengthen strategic, commercial and client-facing content. You will transform complex information into clear, persuasive content, working with senior leaders across our global business to deliver high-quality materials on tight deadlines.

You will combine strong editorial skills with project management and a confident use of AI to improve efficiency and quality, while maintaining independent judgement and accuracy.