Strategic Communications Manager

SF Recruitment; Birmingham; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Flexible working arrangements

Collaborative work culture

Opportunities with international media outlets

Job summary

A prominent recruitment agency in Birmingham is looking for a Senior Recruitment Consultant to lead and execute high-impact marketing communications strategies. The ideal candidate should have strong writing skills, experience managing projects, and a passion for regional development. This position offers a hybrid working model and the opportunity to work on campaigns with a global reach.

Qualifications

• Proven writing skills, especially in B2B communications and long-form content.
• Experience managing complex projects and engaging diverse stakeholders.
• Hands-on approach to content creation and media relations.

Responsibilities

• Develop and execute comprehensive communications strategies targeting B2B and real-estate audiences.
• Collaborate with internal teams to define audience segments.
• Create content plans that promote strategic growth sectors.

Skills

Proven writing skills

Experience managing complex projects

Hands-on approach to content creation

Creative mindset

Passion for regional development

Job description

Senior Recruitment Consultant | Marketing, Communications and Digital Marketing | SF Recruitment

Strategic Communications Manager

Location: Birmingham City Centre - Hybrid working

Employment Type: Permanent

Seniority level: Mid‑Senior level

Job function: Marketing

Industries: Marketing Services

The Opportunity

A dynamic regional promotion agency is seeking a proactive and strategic communications professional to lead high‑impact campaigns that elevate the profile of the region on a national and international stage. The organisation is entering a transformative phase, with an expanded remit and refreshed strategic direction. This role will be central to delivering multi‑channel B2B communications campaigns that drive investment and interest in the region’s key growth sectors. The ideal candidate will be passionate about place‑making, media‑savvy, politically aware, and an exceptional writer.

Key Responsibilities

• Develop and execute comprehensive communications strategies targeting B2B and real‑estate audiences.
• Collaborate with internal teams to define audience segments including business occupiers, developers, and policymakers.
• Create content plans that promote strategic growth sectors such as advanced manufacturing, low‑carbon technologies, life sciences, creative industries, and professional services.
• Establish KPIs and report on campaign performance across earned, owned, and shared media.
• Shape and refine messaging that positions the region as a leading business destination.
• Identify storytelling opportunities across media channels and public engagements.
• Collaborate with stakeholders to ensure messaging reflects the region’s evolving offer.
• Support senior leadership with briefings, speeches, and corporate communications.
• Produce high‑quality communications materials including press releases, op‑eds, and speeches.
• Lead media relations strategy and ensure consistent storytelling across platforms.
• Brief senior figures to support media coverage and amplify regional messaging.
• Manage two communications professionals and support their development.
• Align content planning across investment, tourism, and policy areas.
• Assist in managing external PR agencies to ensure strategic alignment.

What You’ll Bring

• Proven writing skills, especially in B2B communications and long‑form content.
• Experience managing complex projects and engaging diverse stakeholders.
• Hands‑on approach to content creation and media relations.
• Creative mindset with the ability to adapt and innovate.
• Passion for regional development and economic growth.

What You’ll Get

• A front‑line role in shaping and delivering high‑profile campaigns with global reach.
• Access to expert teams across investment, tourism, and communications.
• Opportunities to work with leading international media outlets.
• Flexible working arrangements and a collaborative, inclusive work culture.
• A chance to contribute to the region’s next chapter of growth and transformation.
• Strong editorial skills and ability to translate complex data into engaging content.
• Knowledge of media landscapes across trade, national, and broadcast.
• Experience in B2B content formats and thought leadership.
• Basic understanding of SEO and digital content optimisation.
• Ability to manage multiple projects in a fast‑paced environment.
• Strong attention to detail and proactive attitude.
• Familiarity with investment promotion, real estate, or regional development.
• Experience in public sector communications.
• Proven success in placing op‑eds in national media.
• Knowledge of email marketing platforms.
• Experience in international multi‑channel campaigns.
• Expertise in sectors such as low‑carbon technologies.