Strategic Brand & Campaigns Leader

Nestle; Crawley; On-site; GBP 85,000 - 90,000; Full time

Benefits offered by this job

17% car allowance

Private health care

Discretionary annual bonus

Generous pension - up to 12%

12 flexible leave days

2 volunteering days

Personal development focus

Job summary

Nestlé, home of Nespresso, seeks a Head of Brand Marketing & Communications to lead brand strategy and campaign leadership across the UK & Ireland. Drive premium positioning and integrated activations across B2C and B2B channels, translating global ideas into local excellence and inspiring partner teams.

You will shape campaigns with insight, elevate CRM and content, and manage agency partners to deliver standout, premium experiences that resonate with British and Irish consumers.

Qualifications

• Strong background in brand marketing, communications, media or campaign leadership.
• Experience building premium brands and driving commercial results.
• Proven ability to create integrated brand and communications plans.
• Understanding how content, PR, influencer, CRM and media come together.
• Experience guiding agency partners and delivering high-quality work.

Responsibilities

• Set vision for Nespresso's UK&I brand and campaign strategy.
• Create integrated B2C and B2B campaigns that build brand love and deliver impact.
• Connect campaign, content, PR, influencer, CRM and media into a joined-up ecosystem.
• Bring global campaigns to life locally for UK&I audiences.
• Shape content, PR and influencer strategies to strengthen premium positioning.
• Elevate CRM content across the customer journey.
• Partner with Head of Media to optimize paid, owned and earned channels.
• Champion brand identity, tone of voice and visual expression.
• Inspire agencies across creative, media, PR and production.
• Lead and develop a talented Brand & Campaign, Content, PR & Influencer and CRM team.

Skills

Brand marketing

Campaign leadership

Stakeholder management

Creative leadership

Integrated campaigns

Data-driven insights

Job description

Nestlé, home of Nespresso, seeks a Head of Brand Marketing & Communications to lead brand strategy and campaign leadership across the UK & Ireland. Drive premium positioning and integrated activations across B2C and B2B channels, translating global ideas into local excellence and inspiring partner teams.

You will shape campaigns with insight, elevate CRM and content, and manage agency partners to deliver standout, premium experiences that resonate with British and Irish consumers.