Strategic B2B Tech Accounts Director

Burson; Greater London; Hybrid; GBP 85,000 - 110,000; Full time

Job summary

Burson, part of WPP, is seeking an experienced Senior Account Director to join our Technology practice on a 12-month maternity cover contract. You will lead a flagship portfolio of global enterprise accounts including Qualcomm, Cellnex, Wipro, Adobe, and Park Place Technologies.

The role focuses on delivering high-impact B2B communications, managing revenue and profitability, guiding a talented team, and embedding data, analytics, and AI tools into client strategies, with a hybrid working

Qualifications

• Senior Account Director experience in a B2B technology PR agency.
• Deep experience in the B2B tech, telecoms, enterprise software, or digital infrastructure sectors.
• Strong commercial skills, including budget oversight, revenue forecasting, and team resourcing.
• Excellent client management with a track record as a trusted advisor to senior executive stakeholders.
• Leadership skills with a passion for mentoring junior staff and fostering a collaborative, inclusive team culture.
• A senior storyteller and media strategist who knows how to craft compelling business narratives for business, trade, and national media.
• Ability to step into a high-profile account portfolio on a 12-month maternity cover and deliver immediate strategic impact.

Responsibilities

• Acting as a trusted senior advisor to clients, directing strategy with vision, adding value, and helping clients achieve business objectives
• Owning senior client relationships, understanding their industry, business goals, challenges, and competitive landscape
• Overseeing campaign delivery, from executive positioning and thought leadership to high-level business and trade media relations
• Driving organic account growth, contributing to proposal development, and participating in new business pitches
• Leading, motivating, and mentoring team members, supporting career development, and managing team resourcing
• Managing account P&L, fee recommendations, budget monitoring, revenue forecasting, over-servicing levels, and staff allocation
• Partnering with intelligence analysts and strategists to ensure data, analytics, and AI tools are embedded into client strategies

Skills

Senior Account Director level

B2B tech PR

Budget oversight

Revenue forecasting

Team resourcing

Client management

Mentoring junior staff

Media strategist

Tools

AI tools

Job description

Burson, part of WPP, is seeking an experienced Senior Account Director to join our Technology practice on a 12-month maternity cover contract. You will lead a flagship portfolio of global enterprise accounts including Qualcomm, Cellnex, Wipro, Adobe, and Park Place Technologies.

The role focuses on delivering high-impact B2B communications, managing revenue and profitability, guiding a talented team, and embedding data, analytics, and AI tools into client strategies, with a hybrid working