Store Manager (Kings Blvd, Kings Cross)

Dweet; Greater London; Presencial; GBP 35.000 - 52.000; Jornada completa

Descripción de la vacante

Dweet in London’s King’s Cross is seeking a Store Manager to lead the flagship, own the numbers, and cultivate a high-energy, inclusive team. You’ll drive sales, manage stock, and deliver exceptional customer experiences in a premium fashion and jewellery environment.

You’ll already have 2+ years in premium retail, a track record of beating targets, and a hands-on approach to coaching and development. You’ll shape visual standards, plan rotas, and partner with HQ to grow the For Keeps range.

Formación

• Minimum 2 years as Store Manager in premium fashion or jewellery.
• Proven track record of beating sales targets.
• Experience recruiting, developing and performance-managing a team.
• Strong commercial sense with ability to read KPI reports and act quickly.

Responsabilidades

• Deliver store sales budget and KPIs including conversion and ATV.
• Lead and develop a high-energy team.
• Plan rotas and holidays around peak periods.
• Maintain premium visual merchandising and stock controls.
• Run events and partnerships with local neighbours and brand partners.

Conocimientos

Store management

Premium retail

People leadership

KPI analysis

Visual merchandising

Descripción del empleo

In five years, this brand has grown from a pop-up on the south coast to a flagship in one of the world’s most watched retail destinations. We are a mission-driven, B Corp-certified, female-founded British independent. Our founder was named one of Vogue Business’s 2025 Champions of Change.

King’s Cross is our biggest step yet. Commuters, office teams, students, tourists and Eurostar arrivals pass through every day. It’s also an exciting new home for For Keeps, our newly launched jewellery brand in recycled metals.

We mean business. Now we’re looking for the team to take Positive Retail to the next level with us.

How we’re different

Our founder spent decades as a buyer on the high street and saw the same thing every season: so much good stock got quickly devalued or went unsold. She saw a gap in the market for a premium surplus store that was well curated and mission-driven.

We curate the best surplus from brands we love and give it the home it deserves. Every piece is curated, merchandised with care and sold with our story, at a price that feels like a find.

We are not a discount store. Our brand partners, including Universal Works, Margaret Howell and Damson Madder, trust us with their product and their name, and they stay with us.

Why you’ll be proud to work here

• Every sale keeps excellent stock in use and out of waste. We are doing good.
• You’ll be part of a business that’s growing fast, trusted by the industry and recognised for changing retail.

Our culture

We’re deeply values-driven, entrepreneurial-minded and very engaged with the world around us. We work hard. We get to know our customers and bring warmth and enthusiasm to everything we do. Our shops feel fun, energetic and full of conversation.

We are serious operators. We know our numbers, we hold high standards and we deliver. We’re intent on changing retail for the better.

The role

You lead our King’s Cross flagship. You own the number, the team, the standards and the customer. We need someone heart-led with a solid core. Commercial first, values always.

Our business runs on four pillars: People, Product, Planet and Profit. Below is what each one means for this role.

Profit: trade and performance

• Deliver the store sales budget and KPIs: conversion, average transaction value (ATV), units per transaction (UPT), sell-through, margin and wage cost.
• Analyse your figures every day and every week. Form your own view of what’s working, what you’ll do about it.
• Present that view on Zoom at the Monday trade meeting with the Founder and HQ team, with clear actions.
• Manage the mix across clothing, jewellery and lifestyle. Grow jewellery as a key category with For Keeps.
• Know your footfall: who comes in, when and why. Plan staffing, selling and events around it.
• Set individual sales targets for each team member, track them and coach them.
• Feed back best-sellers, stock gaps, pricing signals and customer requests to the buying team.
• Attend quarterly leadership meetings at HQ in Margate to review performance and plan ahead.

People: build and lead the team

• Lead a fair, inclusive and high-energy culture by example.
• Plan rotas monthly to match trading patterns and the wage budget. Manage holidays around peak periods.
• Run probation reviews, regular one-to-ones and annual appraisals on time.
• Give feedback that is clear, fair and immediate.
• Tackle underperformance quickly and fairly, with HQ support where needed.
• Build a development plan for each person. Spot future Supervisors and Store Managers and grow them.
• Manage hours, breaks, sickness and return-to-work meetings.

Product: standards and stock

• Keep the store premium, curated and cohesive every hour it’s open. A strong visual merchandising eye is essential.
• Adapt the space to what’s selling. Be reactive and on top of trade.
• Keep windows sharp and commercial.
• Know the story and values behind every brand we stock, and train the team to tell it.
• Process deliveries on time and keep replenishment flowing. Flag stock needs to HQ early.
• Own stock accuracy, stock counts, stockroom standards and loss prevention.

Planet and community: values that sell

• As a brand we are both selling and educating. Turn our mission into confident conversations and excellent sales.
• Understand how retail and fashion need to change, and where Positive Retail fits in.
• Build a client book. Capture customer details, follow up and turn first visits into regulars.
• Run in-store events and partnerships with King’s Cross neighbours, local businesses and brand founders, with support from HQ.

Who you are

• At least 2 years as a Store Manager in premium fashion, jewellery or lifestyle retail. Central London or high-footfall experience is ideal.
• A proven record of beating sales targets. Come ready to tell us about a budget you beat and how you did it.
• You have recruited, developed and performance-managed a team.
• You’re commercially sharp. You read a KPI report and act on it the same day.
• You have a strong visual eye and real interest in product and how it’s made.
• You care about how retail is changing and want to do it better.
• Store opening or brand launch experience is a strong plus.