Store Leader: Drive Sales, Develop Your Team

Frasers Group; Tankerton; On-site; GBP 36,000 - 50,000; Full time

Benefits offered by this job

Basic Salary £35,698 per annum

Bonuses

Commission bonuses across products

Group Rewards and Recognition

Long Service awards

Fearless1200 Incentive Scheme

Development Courses with National Qual

28 Days Holiday

40% In-store Uniform Discount

Discounted Gym membership

Group Wide 20% Discount across Frasers

Job summary

Sports Direct is seeking an Assistant Store Manager to lead a vibrant team in Thanet. You’ll drive store standards, coach staff to deliver a world‑class customer experience, and maintain a high‑energy, engaging environment aligned with our brand values.

You will also focus on succession planning, delivering feedback, and ensuring meticulous store presentation. The role rewards performance with bonuses, long service awards, and development opportunities.

Qualifications

• Passion for retail and people required.
• Leadership qualities with the ability to motivate and challenge others.
• Data-driven mindset with a focus on targets.
• Attention to detail and high standards in execution.
• Strong communication across all levels of the business.
• Ambition to excel and uphold brand values.

Responsibilities

• Lead the team and maintain standards.
• Deliver a world‑class customer experience and train the team to do so consistently.
• Create an engaging working environment for colleagues.
• Develop the best team through succession planning.
• Provide on-the-spot feedback and celebrate success.
• Oversee meticulous store presentation aligning with the Sports Direct brand.

Skills

Passion for retail and people

Confident leader

Data led and target driven

Detail orientated

Ability to communicate at all levels

Desire to be the best

Promote Sports Direct values

Job description

Sports Direct is seeking an Assistant Store Manager to lead a vibrant team in Thanet. You’ll drive store standards, coach staff to deliver a world‑class customer experience, and maintain a high‑energy, engaging environment aligned with our brand values.

You will also focus on succession planning, delivering feedback, and ensuring meticulous store presentation. The role rewards performance with bonuses, long service awards, and development opportunities.