Assistant Store Manager — Retail Leader with Bonuses

Frasers Group; Bognor Regis; On-site; GBP 30,000 - 37,000; Full time

Benefits offered by this job

28 days holiday

Discounts on Frasers Group brands

Development courses

Bonus schemes

Job summary

Sports Direct.com, part of Frasers Group, is seeking an experienced Assistant Store Manager in the United Kingdom. You will lead the team to deliver a world-class customer experience, maintain brand standards, and drive sales performance with a focus on people development and visual merchandising.

You will coach colleagues, implement succession plans, and ensure standards across store operations while embodying Sports Direct values in daily leadership and customer interactions.

Qualifications

• Passion for retail and people.
• Confident leader who can motivate and challenge others to deliver.
• Data driven and target oriented.
• Detail oriented in all store processes.
• Ability to communicate at all levels.
• Desire and hunger to be the best.
• Promote the Sports Direct values and our culture externally.

Responsibilities

• Lead the team and maintain standards.
• Be a role model for delivering a world-class customer experience and train your team to do so.
• Create an engaging working environment for colleagues.
• Develop the best team by planning succession.
• Provide on the spot feedback and celebrate success.
• Lead the team in meticulous store presentation and visual merchandising aligned with the Sports Direct Brand.
• Drive store performance and deliver commercial goals with best practices.

Skills

Retail leadership

People management

Communication

Data driven

Detail oriented

Goal oriented

Job description

Sports Direct.com, part of Frasers Group, is seeking an experienced Assistant Store Manager in the United Kingdom. You will lead the team to deliver a world-class customer experience, maintain brand standards, and drive sales performance with a focus on people development and visual merchandising.

You will coach colleagues, implement succession plans, and ensure standards across store operations while embodying Sports Direct values in daily leadership and customer interactions.