Store General Manager - Lead Customer Experience & Growth

DFS Furniture PLC; Cardiff; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Car allowance

Discounts on DFS/Sofology products

Holiday allowance

Maternity/PaternityLeave

Gym/Cinema discounts

Pension scheme

Sharesave scheme

Life assurance & sick pay

Training & development

Volunteer days

Job summary

DFS Furniture PLC is seeking a Branch General Manager in Cardiff to lead a store team, delivering an exceptional customer experience and owning financial and operational performance. You will coach colleagues, manage schedules, and drive a positive, inclusive culture while engaging with the local community to build long-term success.

The role emphasizes strong communication, change management, and a passion for customer service, with bonuses and benefits outlined in the company offers.

Responsibilities

• Leading your team to deliver a seamless customer experience.
• Using customer feedback and performance data to continuously raise the bar.
• Owning your store’s financial and operational performance – from sales targets to safety and compliance.
• Creating a fun, inclusive, and high-performing team culture where everyone feels valued.
• Coaching and developing your team through regular one-to-ones, training and growth plans.
• Bringing our stores to life – keeping layouts inspiring and the experience consistent.
• Communicating clearly and confidently so everyone knows what’s expected and why it matters.
• Connecting with your local community to truly own your town, building awareness, engagement and long-term success.
• Managing your team’s schedule to ensure the right coverage while supporting work-life balance.

Job description

DFS Furniture PLC is seeking a Branch General Manager in Cardiff to lead a store team, delivering an exceptional customer experience and owning financial and operational performance. You will coach colleagues, manage schedules, and drive a positive, inclusive culture while engaging with the local community to build long-term success.

The role emphasizes strong communication, change management, and a passion for customer service, with bonuses and benefits outlined in the company offers.