Assistant Manager

DFS Furniture PLC; Waterlooville; Hybrid; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Discount on DFS products

Friends & family discounts

Group pension scheme

Life assurance

Company sick pay

Training & development

Volunteer days

Job summary

DFS Furniture PLC in Waterlooville, United Kingdom, is seeking an Assistant Manager to coach and lead a team, delivering excellent customer service and achieving sales targets. You will support stock, rotas, and appraisals while embodying our values and driving a winning team culture.

We offer a competitive salary with monthly bonuses based on store turnover and KPI performance, with ample progression opportunities and staff discounts across DFS products.

Qualifications

• Leadership experience in retail or commercial sales.
• Good commercial awareness with a play-to-win mentality.
• Excellent communication skills with stakeholders at all levels.
• Strong focus on delivering the best possible customer experience.

Responsibilities

• Coach and develop the team to achieve goals and targets.
• Deliver exceptional customer experience through listening and questioning.
• Assist the Branch Manager in day-to-day showroom operations.
• Share best practices and foster a positive work environment.
• Lead by example and uphold group values.

Skills

Leadership experience

Communication skills

Coaching

Customer service

Job description

# Assistant Manager## Your new role**About Us:**It takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969.**About the role:**The Assistant Manager brings infectious enthusiasm and acts as a coach and inspiration for the team to achieve outstanding performance and a superior customer experience. The role requires high attention to detail, as you will manage key operational areas like rotas, appraisals, and stock.This position is ideal for those who are adaptable, motivated, and inspirational, with excellent communication skills to effortlessly connect with stakeholders at all levels. Candidates should have a good foundation of leadership experience from retail or commercial sales, possess good commercial awareness with a play-to-win mentality, and care about delivering the best possible customer experience. This is a rewarding career path with fantastic opportunities and progression.**Here’s what we offer:**The Highlights...* Competitive salary plus monthly bonuses based on store turnover and KPI performances* Progression and development opportunities to grow your skills**There’s more...*** Discounts: Get 30% off DFS and Sofology products for yourself, discounts for friends and family plus discounts and cashback at hundreds of retailers* Generous holiday allowance – with the option to purchase additional holidays each year* Enhanced maternity, paternity and adoption leave* Discounted gym and cinema memberships* Group Pension Scheme* Group Sharesave Scheme* Life Assurance & Company Sick Pay* Full comprehensive training* Paid days to volunteer each year**What you'll be doing:*** To effectively and proactively support the team to achieve goals, targets and expectations through coaching and development.* Lead by example in helping deliver exceptional customer experience by effective listening, questioning and supporting the customer throughout the entire journey from beginning to end.* Assist the Branch Manager in the day-to-day running of the showroom.* Share best practice amongst team members and drive a positive work environment.* Act as an ambassador for our group values, using your positive influence to create a winning team where everyone feels welcome.* Demonstrate passion for fantastic customer service and the ability to lead a team to mirror your high standards.**Our Commitment to Inclusion:**We're committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from introducing the Hidden Disabilities Sunflower and supporting Doncaster Pride, to partnering with Carers UK and developing leaders with Diversity in Retail.We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn't quite match the specification, we'd still really love to hear from you.(All roles are subject to satisfactory DBS checks.)Apply+−Leaflet | OpenStreetMap contributors### Assistant Manager* **Salary** £29,555 - OTE £45,000* **Frequency** Annual* **Job Reference** dfsgroup/TP/1952/849* **Contract Type** Full Time* **Closing Date** 30 November, 2026* **Job Category** In-Store Management* **Business Unit** DFS* **Location** Waterlooville, United Kingdom* **Posted on** 9 October, 2026