Branch General Manager

DFS Furniture PLC; Cardiff; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Car allowance

Discounts on DFS/Sofology products

Holiday allowance

Maternity/PaternityLeave

Gym/Cinema discounts

Pension scheme

Sharesave scheme

Life assurance & sick pay

Training & development

Volunteer days

Job summary

DFS Furniture PLC is seeking a Branch General Manager in Cardiff to lead a store team, delivering an exceptional customer experience and owning financial and operational performance. You will coach colleagues, manage schedules, and drive a positive, inclusive culture while engaging with the local community to build long-term success.

The role emphasizes strong communication, change management, and a passion for customer service, with bonuses and benefits outlined in the company offers.

Responsibilities

• Leading your team to deliver a seamless customer experience.
• Using customer feedback and performance data to continuously raise the bar.
• Owning your store’s financial and operational performance – from sales targets to safety and compliance.
• Creating a fun, inclusive, and high-performing team culture where everyone feels valued.
• Coaching and developing your team through regular one-to-ones, training and growth plans.
• Bringing our stores to life – keeping layouts inspiring and the experience consistent.
• Communicating clearly and confidently so everyone knows what’s expected and why it matters.
• Connecting with your local community to truly own your town, building awareness, engagement and long-term success.
• Managing your team’s schedule to ensure the right coverage while supporting work-life balance.

Job description

About Us:

It takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969.

About the role:

As a Branch General Manager, you will lead your team to deliver an exceptional customer experience while driving the success of your store and owning all financial and operational performance, from sales targets to safety and compliance. You are responsible for creating a positive, inclusive, and high-performing culture by coaching and developing colleagues, communicating clearly, and managing team schedules to support work-life balance. Success also involves continuously raising standards using customer feedback and performance data, keeping store layouts inspiring, and connecting with the local community to build long-term engagement. This role is for a strong people leader with the confidence to make decisions, motivate others, and manage change. While retail management experience is a bonus, you must possess great communication skills, a passion for customer experience, and the drive to make things happen.

Here’s what we offer:

• Competitive salary of plus monthly bonuses based on store turnover and KPI performances
• Car allowance
• Discounts: Get 30% off DFS and Sofology products for yourself, discounts for friends and family plus discounts and cashback at hundreds of retailers
• Generous holiday allowance – with the option to purchase additional holidays each year
• Enhanced maternity, paternity and adoption leave
• Discounted gym and cinema memberships
• Group Pension Scheme
• Group Sharesave Scheme
• Life Assurance & Company Sick Pay
• Full comprehensive training
• Paid days to volunteer each year

What you'll be doing:

• Leading your team to deliver a seamless customer experience.
• Using customer feedback and performance data to continuously raise the bar.
• Owning your store’s financial and operational performance – from sales targets to safety and compliance.
• Creating a fun, inclusive, and high-performing team culture where everyone feels valued.
• Coaching and developing your team through regular one-to-ones, training and growth plans.
• Bringing our stores to life – keeping layouts inspiring and the experience consistent.
• Communicating clearly and confidently so everyone knows what’s expected and why it matters.
• Connecting with your local community to truly own your town, building awareness, engagement and long-term success.
• Managing your team’s schedule to ensure the right coverage while supporting work-life balance.

Our Commitment to Inclusion:

We’re committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from introducing the Hidden Disabilities Sunflower and supporting Doncaster Pride, to partnering with Carers UK and developing leaders with Diversity in Retail.

We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn't quite match the specification, we'd still really love to hear from you.

(All roles are subject to satisfactory DBS checks.)