Stewardship Manager

British Red Cross; United Kingdom; Hybrid; GBP 39,000 - 41,000; Full time

Benefits offered by this job

Flexible working

36 days holidays

Pension scheme

Recognition platform

Discounts

Wellbeing

Learning & Development

Will Writing Service

Death in Service

Cycle2Work

Job summary

British Red Cross is seeking a Stewardship Manager to lead an innovative supporter-led stewardship programme across multiple channels. You will design journeys, manage platforms and align content with fundraising needs to inspire donors and volunteers.

The role oversees a team of three executives, drives GDPR compliant income growth and reports on key KPIs, delivering compelling case studies to support fundraising impact.

Qualifications

• Proven track-record of hitting financial targets and fundraising KPIs in a community fundraising environment.
• Excellent organisational and prioritisation skills with ability to plan and manage multiple projects to tight deadlines.
• Ability to build positive relationships with colleagues and external partners for productive collaboration.
• Experience delivering multi-channel stewardship campaigns with personalisation based on customer segments.
• Experience managing a team in a fast-paced and demanding environment, helping them overcome challenges and achieve targets.
• Experience inspiring, motivating and managing volunteers, fundraisers and groups to deliver income targets and objectives.

Responsibilities

• Design, manage and implement our multi-channel stewardship journey across email, calling, social media and direct mail.
• Manage and enhance our platforms.
• Coordinate briefs for the development team to ensure alignment of design, content and creative assets.
• Drive continuous improvement and testing of stewardship journeys with data-driven insights.
• Shape and evaluate strategic journeys to secure immediate revenue and long-term growth, leading cross-functional teams and ensuring GDPR compliance.
• Line management of 3 executives and ownership of income reporting, pipeline management and core KPIs.
• Emergency Appeal Lead for the team, providing analysis and reports on activity and income.

Skills

Multi-channel campaigns

Project management

Stakeholder relations

Donor stewardship

Team leadership

Data-driven insights

GDPR compliance

Education

Fundraising/Development background

Tools

CRM systems

Analytics tools

Job description

Stewardship Manager

Location: Flexible across the UK

Salary Range: £38,750 - £40,590 (plus London Weighting, £3,344, if applicable) per annum

Contract Type: Permanent

35 hours per week

Could you play a vital role in delivering an innovative, immersive supporter-led stewardship programme that brings the transformational impact of our work to life for donors?

In this critical role you’ll lead the stewardship function, with accountability for designing, managing, and implementing supporter and volunteer journeys. You’ll ensure products from the Supporter-Led team are understood and integrated into these journeys. Can you support fundraisers to provide a thoughtful, engaging and unique experience for all supporters, volunteers and partners in their British Red Cross journey? You’ll achieve this through creating meaningful and inspirational moments, bespoke recognition and communications.

If you’re a motivated and bold leader who can help us grow our income and ensure that our non-mass supporters feel connected, inspired and valued, then please read on!

What will a Stewardship Manager’s job involve?

• You’ll be responsible for the design, management, review and implementation our multi-channel stewardship journey across email, calling, on social media and direct mail.
• You’ll manage and enhance our platforms.
• You’ll be the ultimate bridge between strategy and execution - coordinating briefs for our development team. Ensuring our design, content, and creative assets are perfectly aligned to deliver unforgettable supporter journeys.
• You’ll drive continuous improvement. You’ll spearhead the testing and optimisation of stewardship journeys, ensuring clear communication and alignment with fundraising need, regularly reviewing average values against past performance and industry benchmarks.
• You’ll shape and evaluate strategic stewardship journeys to secure immediate revenue and long‑term financial growth. Leading cross‑functional project teams to hit deadlines, meet KPIs, and uncovering data‑driven insights for donor retention. Delivering compelling British Red Cross case studies while ensuring full GDPR and Fundraising Regulator compliance.
• Line management of 3 executives.
• Taking ownership of income reporting, pipeline management, and core stewardship KPIs you’ll track donor satisfaction and value metrics.
• You’ll be Emergency Appeal Lead for the team. Helping to foster collaboration and integration across the directorate and managing team plans and guidance, to ensure readiness to respond at short notice. Providing analysis and reports on activity and income generated.

What will a Stewardship Manager need to be successful?

• Proven track‑record of hitting financial targets and fundraising KPIs in a community fundraising environment.
• Excellent organisational and prioritisation skills. Ability to plan and manage a variety of projects, audiences (including groups and organisations) and activities to tight deadlines.
• Ability to build positive relationships with colleagues and external partners, which enable productive collaboration on projects.
• Experience delivering multi‑channel stewardship campaigns with personalisation based on customer segments.
• Experience of managing a team in a fast pace and demanding environment, helping them to overcome challenges and develop resilience while achieving targets.
• Experience inspiring, motivating and managing volunteers, fundraisers and groups to deliver income targets and objectives.

Closing date for applications is 23.59 on Sunday 11th October 2026. Interviews are expected to take place during the week commencing Monday 26th October 2026.

In return for your commitment and expertise, you’ll get:

• Flexible working: Remote and hybrid working, flexitime, compressed hours, and job sharing.
• Holidays: 36 days annual leave (including bank holidays) plus the option to buy extra leave.
• Pension Scheme: Up to 6% contributory pension.
• Recognition Platform: Managers can reward great work with retail vouchers.
• Discounts: Discounts through our Reward Gateway, Blue Light Card, Tickets for Good, and more.
• Wellbeing: Peer Supporters, CiC (EAP) & Headspace App.
• Learning & Development: A range of career and learning opportunities.
• Will Writing Service: Access to a free will writing service.
• Death in Service: A tax‑free lump sum paid to your beneficiary in the event of your death.
• Cycle2Work: Lease a bicycle through the scheme.

We are proud to champion inclusion as a Disability Confident employer across our UK‑based roles and as a Carers Confident employer. We are dedicated to building an inclusive, equitable and wellbeing‑focused culture where everyone feels safe, valued and can thrive. Guided by our Equity, Diversity, Inclusion and Wellbeing Strategy, we foster belonging, psychological and physical wellbeing, and work to remove barriers to fair opportunities. Grounded in compassion and anti‑racist practice, we listen to diverse voices, value lived experience and create environments where staff and volunteers can succeed. Join us and be part of an organisation that leads with care, celebrates difference and helps everyone succeed.

Together, we are the world's emergency responders