Staff Data Scientist Marketing Bidding Creative Analytics

Preply; Greater London; On-site; GBP 75,000 - 120,000; Full time

Benefits offered by this job

Relocation assistance

Learning & Development budget

Equity

Health insurance

Mental health support

Job summary

Preply is building a dedicated Data Team to empower decision-making across the organization. The role focuses on marketing bidding analytics, creative performance modeling, and audience optimization, partnering with cross-functional teams to drive ROI and scale insights globally.

The position requires deep modelling skills, experience with attribution data, and a collaborative mindset to turn data into actionable strategies for marketing channels and platforms.

Qualifications

• Proficiency in Python, SQL and Spark; Databricks experience preferred.
• Experience with marketing attribution data and bid platforms.
• Advanced modelling: propensity/ uplift, causal inference, experiment design.
• Ability to turn hypotheses into testable models and actionable insights.

Responsibilities

• Design our Creative Analytics Framework and automate reporting and action.
• Predict conversion lag to connect spend to future conversions.
• Optimize bidding signals with channel managers and Applied AI.
• Build uplift models to identify incremental value and target audiences.
• Collaborate with Data Engineering, Applied AI, and marketing measurement teams.

Skills

Python

SQL

Spark

Marketing data

Causal inference

Experiment design

Audience optimization

Collaboration

Education

Experience in marketing DS

Tools

Databricks

Job description

Preply is building a dedicated Data Team to empower decision-making across the organization. The role focuses on marketing bidding analytics, creative performance modeling, and audience optimization, partnering with cross-functional teams to drive ROI and scale insights globally.

The position requires deep modelling skills, experience with attribution data, and a collaborative mindset to turn data into actionable strategies for marketing channels and platforms.