Sr. Program Manager - Wizards Play Network EMEA

Wizards of the Coast; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Wizards of the Coast in the United Kingdom is seeking a highly motivated Senior Program Manager to lead strategic initiatives within the Wizards Play Network for the EMEA region. You will drive development, execution, and optimization of commercial programs to support retailers and enhance the player experience.

Ideal candidates bring 6+ years of strategic program leadership in retail or B2B, strong cross‑functional collaboration, and fluency in English.

Qualifications

• 6+ years of demonstratable experience developing strategy and executing scalable commercial/gtm programs in a retail, CPG, or B2B environment.
• Experience navigating and leading through ambiguity and change.
• Experience working in international environments is a must.

Responsibilities

• Strategy to action: Bring global strategy to life in EMEA by working with Trade Marketing, Operations, Finance and others.
• Go-to-market execution: Create the GTM roadmap and own execution from start to finish.
• Customer & partner success: Help partners and customers adopt new programs with minimal disruption.
• Cross-team leadership: Coordinate with Marketing, Sales, Operations and Play teams to align programs with business goals.
• Vendor account management: Build and lead relationships with external service vendors and agencies for best rates and quality.
• Voice of the customer: Build a feedback loop with retailers and convert insights into actionable input for internal teams.

Skills

Strategy development

Program management

Go-to-market

Stakeholder management

Cross-functional leadership

English fluency

Job description

Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS, and from Hasbro’s unparalleled portfolio of thousands of iconic marks.

Wizards’ diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms.

The Wizards Play Network (WPN) is a support program offered by Wizards of the Coast to provide brick-and-mortar game stores with digital tools, promotional materials, and guidance for hosting in-store Magic: the Gathering and Dungeons and Dragons events.

Position Overview

We are seeking a highly motivated and experienced Senior Program Manager to lead strategic initiatives within the Wizards Play Network in EMEA region. In this role, you will lead various regional (EMEA) aspects of the development, execution, and optimization of commercial programs and services designed to support our network of retailers and improve the player experience. This role requires a strong blend of collaboration, strategic thinking, project and program management expertise, a bias for action, and customer focus.

Key Responsibilities

• Strategy to action: Bring global strategy to life in EMEA by working closely with Trade Marketing, Operations, Finance, and other teams. Build and launch programs that drive growth for WPN retailers, including go-to-market plans for new play opportunities and partnerships that expand retailer capabilities.
• Go-to-market execution: Create the GTM roadmap, align teams around it, and own execution from start to finish.
• Customer & partner success: Help partners and customers adopt new programs smoothly, leading change with minimal disruption.
• Cross-team leadership: Work across Marketing, Sales, Operations, and Play teams to keep programs aligned with business goals.
• Vendor account management: Building and leading relationships with external service vendors and agencies to secure the best rates and quality of service.
• Voice of the customer: Build and run a feedback loop with key retailers to capture real market insights, then turn those insights into clear, actionable input for internal teams.

What You'll Bring...

• 6+ years of demonstratable experience developing strategy and executing scalable commercial/gtm programs in a retail, CPG, or B2B environment
• Experience navigating and leading through ambiguity and change
• Experience working in international environment is a must
• Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously
• Ideally a background in Gaming/Video Games/Entertainment.
• Fluent in English, a second EU language is a plus.

Our Values

• Be legendary: practice excellence, improve on our legacy, create awesomeness. Build a well-rounded crew: inclusivity and diversity in both our teams and games.
• Delve into dungeons: embrace challenges with openness and creativity.
• Don’t split the party: agree or disagree but commit. Collaborate and have respect for each other.
• It takes a multiverse: we are driven by the lifelong satisfaction of our fans.

We are an Equal Opportunity / Aff

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

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