Sr e-Business Analyst

Oxoid Remel Microbiology; Basingstoke; On-site; GBP 30,000 - 52,000; Full time

Job summary

Oxoid Remel Microbiology is seeking a SEM & SEO Digital Marketing Specialist to strengthen our digital presence and drive measurable engagement through search. You will shape and optimize the brand across organic and paid search, AI-powered search, and content experiences to connect audience needs with business objectives.

The role demands a solid foundation in SEO/SEM, GA4, and analytics, plus the ability to translate insights into practical marketing recommendations.

Qualifications

• Bachelor's degree or equivalent experience in marketing or related field.
• Proven experience in SEO, SEM/PPC, and digital marketing.
• Hands-on experience with paid search platforms, particularly Google Ads.
• Strong knowledge of SEO including technical SEO, keyword research, search intent, and on-page optimization.
• Working knowledge of AI search, generative search, and GEO/AI Search Optimization.
• Experience using search insights to guide content, campaigns, and advertising messaging.
• Experience with GA4 and Google Search Console.
• Strong analytical, communication, collaboration, and project-management skills.
• Comfortable working in a dynamic environment and building scalable search approaches.

Responsibilities

• Develop and execute SEO strategies aligned with business objectives.
• Identify keyword targets, topics, search intent, and content strategies across audiences.
• Guide web content, landing pages, campaigns, and digital messaging.
• Provide recommendations on structure, metadata, and on-page SEO.
• Identify technical SEO opportunities and establish scalable best practices.
• Monitor rankings, organic traffic, engagement, and conversions; optimize performance.
• Build and optimize paid search programs across platforms like Google Ads.
• Drive keyword strategy, audience targeting, campaign structure, messaging, and landing-page alignment.
• Collaborate with content, creative, product, and web teams to ensure consistent messaging.
• Use analytics tools to measure performance and develop actionable dashboards.

Skills

SEO

SEM/PPC

Digital marketing

Google Ads

Analytics

Communication

Project management

AI search

Education

Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

Moz

Screaming Frog

Job description

Joining our team, you'll play an active part in helping to deliver meaningful impact. At Oxoid Remel Microbiology, acquired from Thermo Fisher Scientific, we play a crucial role in accurate identification and targeted treatment for diseases, ensuring food and beverage safety, and supporting pharmaceutical manufacturing integrity. Our products and services are designed to meet the highest standards of quality and performance, helping our customers achieve their objectives efficiently and effectively.

About the Role

What You’ll Do:

We are seeking a SEM & SEO Digital Marketing Specialist to strengthen our digital presence, increase qualified traffic, and drive measurable engagement, demand, and business results through search. This role will shape and optimize the brand's presence across organic search, paid search, web content, and AI-powered search. You will provide guidance on search strategy, content, messaging, and digital experiences that connect audience needs with campaign and business objectives. The ideal candidate combines strong SEO and SEM expertise with an understanding of evolving AI search technologies, excellent analytical skills, and the ability to turn search insights into practical marketing recommendations.

SEO & Web Strategy

• Develop and execute SEO strategies aligned with business and campaign objectives.
• Establish keyword, topic, search intent, and content strategies across priority audiences and offerings.
• Guide web content, landing pages, campaign experiences, and digital messaging.
• Provide recommendations on content structure, information architecture, metadata, internal linking, and on-page SEO.
• Identify technical SEO opportunities and establish scalable best practices.
• Monitor rankings, organic traffic, engagement, and conversions and optimize performance.

AI Search

• Develop strategies to strengthen visibility across AI-powered search, generative search, and answer engines.
• Apply emerging AI Search Optimization / Generative Engine Optimization (GEO) practices to web and campaign content.
• Advise teams on content structure, topical authority, semantic relevance, and other factors that support AI discoverability and representation.
• Monitor brand and content visibility, citations, and referrals across emerging AI search platforms.
• Stay current on changes in AI search behavior, ranking, and retrieval.

SEM & Ad Copy Strategy

• Build and optimize paid search programs across platforms such as Google Ads and Microsoft Ads.
• Drive and provide guidance on keyword strategy, audience targeting, campaign structure, messaging, ad copy, and landing-page alignment.
• Guide the development and testing of headlines, descriptions, calls to action, and other paid-search messaging.
• Manage budgets, bids, targeting, and optimization to maximize traffic quality and ROI.
• Monitor CTR, CPC, conversion rate, CPA, ROAS, and other performance metrics.
• Content & Campaign Partnership.

Content & Campaign Partnership.

• Serve as the search subject-matter expert for marketing stakeholders.
• Translate search data, audience behavior, competitive insights, and trends into actionable campaign recommendations.
• Review campaign briefs, content plans, landing pages, and ad messaging and provide strategic guidance.
• Help prioritize content and search opportunities based on audience needs, business value, and search demand.
• Collaborate with content, creative, product, and web teams to ensure consistent, differentiated, search-informed messaging.

Analytics & Optimization.

• Use Google Analytics 4, Google Search Console, Google Tag Manager, Looker Studio, and SEO/SEM tools to measure performance.
• Establish benchmarks and track growth across organic, paid, web, and AI search.
• Develop reporting and dashboards that turn data into clear recommendations.
• Continuously test, learn, and optimize search and digital performance.

What We Are Looking For:

REQUIREMENTS

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field, or equivalent experience
• Proven experience in SEO, SEM/PPC, digital marketing, or search marketing
• Hands-on experience with paid search platforms, particularly Google Ads
• Strong knowledge of SEO, including technical SEO, keyword research, search intent, content strategy, and on-page optimization
• Working knowledge of AI search, generative search, answer engines, and GEO/AI Search Optimization
• Experience using search insights to guide web content, campaign strategy, and advertising messaging
• Experience with Google Analytics 4 and Google Search Console
• Strong analytical, communication, collaboration, and project management skills
• Comfortable working in a dynamic, evolving environment and building scalable approaches to search and digital marketing

Preferred Qualifications

• Google Ads certification
• Experience with SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools
• Experience with AI search platforms such as Google AI search experiences, Microsoft Copilot, ChatGPT, or Perplexity
• Experience launching or expanding SEO/SEM programs for a product, website, market, or business
• B2B, technical, scientific, healthcare, or technology experience

This is an exciting time to join us as we continue to build on more than 100 years of microbiology excellence. With a broad portfolio of instruments, services, and global resources, we’re steadfast in our commitment to helping you succeed. Together, we can cultivate a thriving microbiology culture that supports you today, tomorrow, and for life.

Come and be part of what’s next for our company.