SEO, AEO & GEO Content Executive

Oxford Instruments; High Wycombe; On-site; GBP 32,000 - 48,000; Full time

Job summary

Oxford Instruments is seeking a hands‑on SEO, AEO & GEO Content Executive to develop and optimise content for the new website. You will translate complex technical material into customer friendly copy, work with product managers, engineers and agencies, and ensure content is structured for search visibility and governance.

You will audit content, create metadata and FAQs, monitor performance with analytics, and stay ahead of AI‑driven search trends.

Qualifications

• Experience in content marketing and SEO.
• Strong writing and editing abilities.
• Ability to simplify technical material for customers.
• Experience creating or optimising website content (copy, metadata, FAQs).
• Stakeholder collaboration across teams.
• Familiarity with analytics and CMS.

Responsibilities

• Support content creation for the new website with SEO, AEO and GEO principles.
• Translate technical material into customer-friendly content.
• Conduct content audits.
• Develop page content, metadata and FAQs.
• Structure content for search visibility.
• Migrate content without losing quality.
• Collaborate with external agencies.
• Evangelise SEO/AEO/GEO best practices.
• Create guidance templates and checklists for internal teams.
• Review stakeholder content for readability and relevance.
• Monitor content performance with analytics.
• Stay informed about SEO/AI trends and apply insights to content.

Skills

SEO knowledge

Writing skills

Content marketing

Stakeholder collaboration

Analytics

CMS experience

B2B/technical content

Tools

GA4

Google Search Console

Screaming Frog

SEMrush

Ahrefs

CMS platforms

Job description

This is an exciting opportunity to play a hands‑on role in the development of content for the new Oxford Instruments website. As SEO, AEO & GEO Content Executive, you will help create and optimise digital content that improves visibility across traditional search engines, answer engines and emerging AI-powered search experiences. You will work closely with product managers, marketing teams, technical specialists, content contributors and agency partners to ensure content is clear, structured, searchable and relevant to customers. The role will focus primarily on new website content development, while also supporting optimisation of existing content, content governance and stakeholder enablement across the business.

Key responsibilities include:

• supporting the creation of content for the new website with SEO, AEO and GEO principles
• translating technical material into customer-friendly content
• conducting content audits
• developing page content, metadata and FAQs
• structuring content for search visibility
• migrating content without losing quality
• collaborating with external agencies
• evangelising SEO/AEO/GEO best practices
• creating guidance templates and checklists for internal teams
• reviewing stakeholder content for readability and relevance
• monitoring content performance with analytics
• staying informed about SEO/AI trends and applying insights to content

About you:

you are a confident digital content professional with strong SEO knowledge, able to simplify complex technical information for customers, comfortable working with engineers and product teams, and capable of coaching others on content best practices.

Essential requirements include:

• experience in content marketing/SEO
• strong writing/editing skills
• ability to simplify technical material for customers
• experience creating or optimising website content (copy, metadata, FAQs)
• stakeholder collaboration
• familiarity with analytics and CMS
• a structured, detail‑oriented approach

Desirable skills include:

• experience in B2B/technical environments
• familiarity with GA4
• Google Search Console
• SEMrush/Ahrefs/Screaming Frog
• CMS platforms
• AI-driven search trends
• collaboration with external agencies

Working at Oxford Instruments values collaboration, innovation and customer focus, with equal opportunities and a commitment to an inclusive workplace.