Sr Copywriter, Advisors Creative Desk

Mastercard Inc.; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Mastercard Inc. in London is seeking a Sr Copywriter for the Advisors Creative Desk.

You will craft engaging, on-brand content for direct response and marketing programs across UK and Ireland, blending strategic briefs with creative ideas. You will work with editors and designers, translate complex financial messages into clear copy, and manage multiple projects in a fast-paced environment while maintaining the highest standards of craft and brand voice.

Qualifications

• Native English speaker; additional languages are a plus.
• Copywriting experience within a creative agency or marketing on client side.
• Experience writing copy for direct response marketing.
• Ability to concept new campaign copy across multiple mediums.
• Ability to translate marketing insights into compelling advertising campaigns that are digital-first.
• Strong presentation and collaboration skills.

Responsibilities

• Develop copy for direct response and brand campaigns across UK&I channels.
• Translate complex financial messages into clear, compelling copy.
• Collaborate with design teams to ensure copy aligns with visuals.
• Maintain Mastercard brand voice and high standards across content.
• Manage multiple deadlines in a fast-paced environment.

Skills

Copywriting

Creative writing

Direct response

Brand storytelling

Marketing communications

Job description

Title and Summary

Sr Copywriter, Advisors Creative Desk Overview

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk (ACD) sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions/campaigns that connect our advertising partners, platforms, and our portfolio of brands. As a Sr Copywriter (Italian) you will have a creative flair, always seeking innovative and new content directions for our clients. You will relish working in a fast-paced environment and be able to manage multiple project deliverables. You will be skilled with short and long form copy for marketing purposes, and ideally have extensive experience with financial services copywriting.

The Role

• You will be developing copy for multiple forms of communication, including direct response, designed to drive action and conversion - mainly for the UK&I market
• You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels.
• The work must always be executed to the highest of standards and craft.
• You should have the ability to comprehend sophisticated strategic briefs and develop work that's on strategy and is consistent with the brand character.
• Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print.
• You should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings.
• Must be pro-active in bringing ideas that will help solve challenges and grow business.
• Develop holistic and memorable creative campaigns from start to finish
• Actively identify new opportunities and future trends

All About You

• native English speaker (additional language is a plus)
• Copywriting experience within a creative agency environment or for marketing purposes on client side
• Experience writing copy for direct response marketing
• Ability to concept new campaign copy in a variety of mediums
• Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
• Ability to combine conceptual creative thinking with high-quality content delivery
• Ability to collaborate with graphic designers to ensure the format/design and copy work cohesively
• Ability to interpret brand/style guidelines from various clients and apply to marketing collateral messaging
• Ability to interpret creative briefing documents and effectively translate into compelling content,
• Captivating presentation skills
• Passionate about social media platforms, trends, technology and best practices
• Excellent organizational and communication skills
• A 'maker' mentality, be curious and not afraid to try new methods
• Strong conceptual skills
• Preferred: A solid understanding of the customer journey as it relates to card & banking (i.e., acquisition, conversion, activation, early month on books, customer loyalty, cross-sell).

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.