Sponsorship Broker

P11 Group; Greater London; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Uncapped commission

Competitive base salary

Major brands exposure

Career progression

Training and mentoring

Job summary

P11 Group are seeking an ambitious Sports Sponsorship Broker to drive sponsorship and advertising deals within the betting and gaming industry from their London base. You will identify opportunities, approach top decision-makers and close partnerships to deliver sustained revenue growth.

Featuring a competitive base salary plus uncapped commission, the role rewards high performance with significant earning potential and room for progression into a Senior Broker role.

Qualifications

• 1 year or more in sales or business development.
• Experience in generating new business through cold outreach and prospecting.
• Confident in communicating and negotiating with senior decision-makers.
• Strong relationship-building and communication skills.
• Resilient, persistent and driven by sales targets.

Responsibilities

• Identify and approach betting operators and gambling brands to generate sponsorship opportunities.
• Build relationships with betting company owners, CEOs, marketing directors and other decision-makers.
• Generate new business through cold calling, email, LinkedIn, Telegram and direct outreach.
• Prepare commercial proposals and pitch decks tailored to individual betting clients.
• Manage the full sales process from prospecting to closing.
• Develop and maintain a strong pipeline of prospective betting clients.
• Collaborate with internal teams to deliver sponsorship partnerships.

Skills

Sales experience

Cold outreach

Negotiation

Relationship building

Industry contacts

Self-motivated

Target driven

Sports marketing

Job description

We are looking for an ambitious, commercially driven Sports Sponsorship Broker to join our growing team, with a primary focus on selling sponsorship and advertising opportunities to bookmakers, betting operators and brands within the betting and gaming industry.

You will be responsible for identifying, approaching and securing commercial partnerships with betting companies, building relationships with key decision-makers and closing sponsorship deals.

The ideal candidate will have at least one year of sales or business development experience, be confident with cold outreach and have a strong desire to generate revenue and earn uncapped commission.

This is a target-driven role suited to someone who is resilient, proactive and willing to go the extra mile to close deals and maximise earning potential.

Key Responsibilities

• Identify and approach betting operators and gambling brands to generate new sponsorship opportunities.
• Build relationships with betting company owners, CEOs, marketing directors and other key decision-makers.
• Generate new business through cold calling, email, LinkedIn, Telegram networks and direct outreach.
• Prepare commercial proposals and pitch decks tailored to individual betting clients.
• Manage the full sales process, from prospecting and initial conversations through to negotiation and closing.
• Develop and maintain a strong pipeline of prospective betting clients.
• Work closely with internal teams to deliver successful sponsorship partnerships.

The role requires flexibility and a willingness to work outside standard 9–5 hours where necessary, particularly when dealing with international clients, attending events or taking advantage of time-sensitive commercial opportunities.

Skills and Experience

• Minimum of 1 year's experience in sales, business development or a similar commercial role.
• Experience generating new business through cold outreach and prospecting.
• Confident communicating and negotiating with senior decision-makers.
• Strong relationship-building and communication skills.
• Resilient, persistent and comfortable working towards sales targets.
• Highly motivated by financial rewards and uncapped commission.
• Self-motivated, commercially minded and able to work independently.
• Existing contacts within the betting and gaming industry.
• Experience in sponsorship, advertising, media sales or sports marketing.

What We Offer

• Competitive base salary plus uncapped commission.
• Significant earning potential based on commercial performance.
• Opportunity to work with major betting brands and leading sports properties.
• Clear progression into a Senior Sports Sponsorship Broker role.
• Ongoing training, mentoring and development.