Partnership Sales Manager - Football

SERV Recruitment LTD.; Manchester; On-site; GBP 45,000 - 75,000; Full time

Job summary

SERV Recruitment LTD. is seeking a commercial sales specialist to generate new brand partnerships and craft a sponsorship sales strategy from inception to close.

The role emphasizes revenue growth, brand category awareness, and cross-department collaboration to deliver bespoke sponsorship opportunities. The ideal candidate has 5+ years in sponsorship sales within sports, media, or entertainment and a proven track record of managing complex negotiations across digital sponsorships.

Qualifications

• Experience in sponsorship sales across sports, media, or entertainment.
• 5+ years handling end-to-end sales processes.
• Confident in negotiating high-value deals.
• Experience in developing and executing sales strategy.
• Understanding of sponsorship value for partner brands across digital channels.

Responsibilities

• Achieving designated revenue goals.
• Developing knowledge of target brand categories.
• Brand prospecting and developing sponsorship opportunities from inception to close.
• Developing outreach materials for sponsorship prospects.
• Packaging sponsorship assets across platforms.
• Liaising with internal departments.
• Managing the sales pipeline of prospective clients.
• Collaborating with sales agencies to craft bespoke opportunities.
• Representing the business at external events.

Skills

Sponsorship sales

End-to-end sales

High-value negotiations

Sales strategy development

Digital sponsorship

Job description

We are seeking a commercial sales specialist responsible for generating new brand partnerships and developing a sponsorship sales strategy

Key Responsibilities

• Achieving designated revenue goals
• Developing a knowledge of target brands categories
• Brand prospecting
• Developing sponsorship opportunities from inception through to close
• Development of best-in-class outreach materials to sponsorship prospects
• Packaging and development of sponsorship assets across multiple platforms
• Liaising closely with internal departments
• Managing sales pipeline of prospective clients
• Closely work with sales agencies to develop bespoke opportunities
• Representing business external events

Requirements

• Experience working in sports, media or entertainment in a sponsorship sales
• 5+ years dealing with end-to-end sales processes
• Confident managing high value deal negotiations
• Experience in developing sales strategy
• Understanding of the proposition and by extension the value certain partners will bring to the organisation
• Experience working across digital sponsorship