Brand Development Manager

TipTopJob; Esher; On-site; GBP 24,000 - 40,000; Full time

Job summary

TipTopJob is seeking a dynamic Brand Development Manager for a premium spirit brand focused on the Southeast region. You will accelerate growth in the On-Trade sector, win and manage key On-Trade accounts, and drive brand activation at point of sale.

Candidates will have proven On-Trade experience in spirits or FMCG, strong commercial acumen, and the ability to lead marketing initiatives while building long-term partnerships with buyers and distributors.

Qualifications

• Proven On-trade sales experience within spirits, drinks, or FMCG.
• Strong network across independent and multi-site On-trade groups.
• Commercially astute with experience in account management, business development and negotiations.
• Ability to lead trade marketing initiatives and drive brand activations.
• Autonomous yet collaborative with a passion for premium spirits.

Responsibilities

• Win and manage key On-trade accounts, securing listings and driving sales.
• Develop and execute a strategic growth plan for the territory.
• Collaborate with marketing to deliver activations with strong brand presence at POS.
• Build long-term relationships with buyers, distributors and retail decision-makers.
• Negotiate commercial terms, promotions, and trade agreements.
• Monitor market trends and adjust strategies for growth.

Skills

On-trade sales

Spirit/FMCG

Account management

Negotiation

Trade marketing

Entrepreneurial mindset

Job description

Brand Development Manager : Premium Spirit Brand : Southeast : Up to A GBP 40,000 plus bonus and incentives

Join one of the worlds leading spirits portfolio brands, where innovation, quality, and passion fuel everything they do. They are committed to delivering exceptional products and experiences that inspire their customers and communities, not to mention own one of the most instantly recognizable spirit portfolios across the world.

My client is searching for a dynamic and commercially driven Brand Development Manager to accelerate growth in the On: Trade sector. This role is pivotal in expanding market share across multiple independent on:trade venues across the territory, with the ability to sell in spirits and drive brand awareness.

This role will work with the leading brand in the portfolio , driving brand awareness and managing commercial sales and activations. Experience with spirits and the on:trade is essential

What This Business Offers

• A competitive salary and performance:based bonuses.
• Opportunities for professional development and career growth.
• The chance to work with a globally recognized brand in an exciting and dynamic industry.
• A collaborative and supportive work culture.

Brand Development Manager Responsibilities Include

• Win and manage key On:Trade accounts, securing listings and driving sales in independent and multi:site groups, focusing on the development of their leading spirit brand.
• Develop and execute a strategic growth plan, identifying new business opportunities and enhancing existing partnerships.
• Collaborate with marketing teams to deliver best:in:class activations, ensuring strong brand presence at point:of:sale.
• Build long:term relationships with key buyers, distributors, and retail decision:makers to maximize brand performance.
• Negotiate commercial terms, promotions, and trade agreements to drive revenue and profitability.
• Monitor market trends, competitor activity, and sales performance to refine strategies and identify areas for growth.

The Ideal Brand Development Manager Candidate

• Proven track record in On:Trade sales within the spirits, drinks, or FMCG industry.
• Strong understanding of the on:trade sector, with a network across independent and multi:site groups.
• Commercially astute with experience in account management, business development, and negotiations.
• Ability to lead trade marketing initiatives and drive impactful brand activations.
• Entrepreneurial mindset with the ability to work autonomously while contributing to a collaborative team.
• Passion for premium spirits and brand building.