Premium Spirits Brand Lead – On-Trade Growth

TipTopJob; Esher; On-site; GBP 24,000 - 40,000; Full time

Job summary

TipTopJob is seeking a dynamic Brand Development Manager for a premium spirit brand focused on the Southeast region. You will accelerate growth in the On-Trade sector, win and manage key On-Trade accounts, and drive brand activation at point of sale.

Candidates will have proven On-Trade experience in spirits or FMCG, strong commercial acumen, and the ability to lead marketing initiatives while building long-term partnerships with buyers and distributors.

Qualifications

• Proven On-trade sales experience within spirits, drinks, or FMCG.
• Strong network across independent and multi-site On-trade groups.
• Commercially astute with experience in account management, business development and negotiations.
• Ability to lead trade marketing initiatives and drive brand activations.
• Autonomous yet collaborative with a passion for premium spirits.

Responsibilities

• Win and manage key On-trade accounts, securing listings and driving sales.
• Develop and execute a strategic growth plan for the territory.
• Collaborate with marketing to deliver activations with strong brand presence at POS.
• Build long-term relationships with buyers, distributors and retail decision-makers.
• Negotiate commercial terms, promotions, and trade agreements.
• Monitor market trends and adjust strategies for growth.

Skills

On-trade sales

Spirit/FMCG

Account management

Negotiation

Trade marketing

Entrepreneurial mindset

Job description

TipTopJob is seeking a dynamic Brand Development Manager for a premium spirit brand focused on the Southeast region. You will accelerate growth in the On-Trade sector, win and manage key On-Trade accounts, and drive brand activation at point of sale.

Candidates will have proven On-Trade experience in spirits or FMCG, strong commercial acumen, and the ability to lead marketing initiatives while building long-term partnerships with buyers and distributors.