Social Strategist

Dept Agency; London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading digital agency in London seeks a Social Strategist to enhance brand presence through innovative social media campaigns. The role involves strategy development, content planning, community engagement, and performance analytics. Ideal candidates will be passionate about social media trends and possess strong analytical skills. Join a dynamic team that values creativity and continuous learning while working with diverse clients across various industries.

Benefits

Flexible working policy

Medical healthcare choice

25 days holiday plus bank holidays

Company pension scheme

EAP scheme

Ride to work scheme

Enhanced family-friendly policies

Buddy Program

Global opportunities

Training and growth support

Qualifications

• 3-5 years experience in social media marketing.
• Excellent communication and project management skills.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Utilize analytics tools to measure campaign performance.
• Collaborate with creative teams for engaging content.

Skills

Communication

Project Management

Problem Solving

Research

Data Analysis

Tools

MS Excel

Google Sheets

Pulsar

Brandwatch

Job description

Title: Social Strategist

Location: This position is London based

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.

JOB PURPOSE

We are looking for an experienced Social Media Strategist to join our team. The ideal candidate will be passionate about social media trends, have a deep understanding of various platforms, understand how creative impacts performance, and possess the strategic vision to create and execute effective social media campaigns.

The Social Media Strategist will play a crucial role in developing and implementing comprehensive social media strategies to enhance our client’s brand presence, engage their target audience, and drive business objectives.

Clients we work with include eBay, The Macallan, Smart, Twitch, Moneygram, Trainline, easyJet, and Skyscanner.

KEY RESPONSIBILITIES

1. Strategy Development:

• Develop and execute comprehensive social media strategies aligned with overall marketing and business goals.
• Conduct thorough research on industry trends, competitors, and target audience behaviors to inform strategy and communicate findings clearly and concisely.

Content Planning and Ideation:

• Work closely with our creative team to develop engaging and shareable content for various social media platforms.
• Collaborate with analysts and utilize reports to inform the creative team of content performance.
• Ensure consistency in brand voice, messaging, and visual elements across all social media channels.
• Coordinate with teams on how creators/influencers can be utilized and define success metrics in this area.

Platform Management:

• Stay updated on platform algorithms, features, and best practices to maximize organic reach and engagement.
• Educate the wider team on platform changes and emerging trends.
• Understand how boosted content works and how it can benefit strategies.

Community Engagement:

• Develop strategies to grow and nurture online communities around the brand.

Analytics and Reporting:

• Utilize social media analytics tools to measure campaign performance, track KPIs, and provide insightful reports to stakeholders.
• Use data-driven insights to optimize strategies continually.
• Develop testing frameworks for content.
• Conduct account audits and competitive analyses of organic social profiles, analyzing historical performance and recommending top-performing posts and formats.
• Use social listening and brand monitoring tools like Pulsar, Brandwatch, and others.

RELEVANT SKILLS AND PREVIOUS EXPERIENCE

• 3-5 years of experience in social media marketing, preferably within an agency or brand environment.
• Excellent communication, writing, project management, presentation, and cross-functional collaboration skills.
• Proficiency in MS Excel/Google Sheets, with confidence in exporting, pivoting, and analyzing large data sets.
• Ability to work efficiently under tight deadlines.
• Organized, detail-oriented, with a process-driven mindset and high standards of work.
• Passion for social media communities and innovative marketing approaches.
• Strong internet research and problem-solving skills.
• A growth mindset, committed to continuous learning and improvement.

WE OFFER

• A flexible, hybrid working policy.
• Choice of medical healthcare providers (Bupa or Medicash).
• 25 days holiday plus bank holidays and your birthday off annually.
• Company pension scheme.
• EAP scheme.
• Ride to work scheme.
• Enhanced family-friendly policies.
• Buddy Program: Paired with a ‘Buddy’ to support your onboarding at DEPT.
• A reputation for doing good: Certified B Corp since 2021 and named ‘Agency of the Year’ at The Lovies and The Webby Awards.
• Access to diverse, exciting clients across industries and global opportunities.
• Support for your development through training, certifications, and growth opportunities.
• Global annual DEPT Cares Month for community engagement and charity support.

WHO ARE WE?

We are pioneers, always looking forward and innovating. Born digital, we are a new model agency with expertise in tech and marketing. We hire curious, self-driven, talented individuals who thrive on innovation.

Our culture combines global reach with a personal touch, investing in your growth and giving you autonomy to solve client problems worldwide.

DEPT is committed to sustainability and social responsibility, being Climate Neutral and B Corporation certified since 2021.

DIVERSITY, EQUITY & INCLUSION

We foster an inclusive workplace, actively recruiting and nurturing diverse talent. We encourage applications from all backgrounds and are committed to providing support and reasonable adjustments during the recruitment process and employment. Learn more about our efforts here.