Social Strategist

Got The T-Shirt; Leeds; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

Got The T-Shirt in Leeds is creating a brand new Social Strategist role within its Organic Media team. The role focuses on discoverability, shaping social strategies that help content get found as well as seen.

You'll work with the SEO and content teams, bringing platform knowledge to life across TikTok, YouTube, Instagram, Pinterest and Reddit. A strong social strategy background and curiosity about social search are essential.

Qualifications

• Solid social strategy experience within a digital or agency environment.
• Deep knowledge of major social platforms and what content performs on each.
• Brilliant creative instincts with a knack for engaging content.
• Curiosity about social search and discovery, with demonstrable testing or learning.
• Data-informed mindset to back up recommendations with insights.
• Strong communication skills to present ideas to clients and teams.
• Collaborative approach, working closely with SEO and content teams.

Responsibilities

• Build social strategies with a discoverability focus for clients.
• Collaborate with SEO and content teams to align search intent with platform ideas.
• Apply platform knowledge across TikTok, YouTube, Instagram, Pinterest and Reddit.
• Test and learn social search approaches and share findings with the team.
• Shape creative direction and briefs to ensure ideas are engaging and discoverable.
• Use data and insights to measure performance and refine strategies.
• Help define and grow a new offering within the agency.

Skills

Social strategy

Platform knowledge

Creative instincts

Social search curiosity

Data-driven mindset

Communication skills

Collaborative approach

Job description

Social Strategist

Location: Leeds (Hybrid, 2 days a week in the office)

Salary: Up to £50,000

Level: Social Strategist / Social Lead / Senior Social Manager

Agency: Digital Performance / Organic Media

About the Role

We’re working with a brilliant digital performance agency in Leeds that’s creating a brand new role within its Organic Media team, and they’re looking for a social strategist with a real passion for how content gets discovered.

The way people search is changing fast. More and more, people are turning to TikTok, YouTube, Instagram, Pinterest and Reddit to find answers, products and recommendations, and this role sits right at the heart of that shift.

You’ll shape social strategies that don’t just look great but get found, working closely with the SEO and content teams to bring social and search thinking together for some fantastic clients.

The most important thing here is strong social strategy experience. You’ll know the platforms inside out, understand what content works where, and have brilliant creative instincts. You don’t need to be doing social search every day already. What matters is that you’re curious about it, you’ve been testing and learning, and you can show how you’ve explored it.

If you’re a social strategist, social lead or senior social manager who’s excited about where social discovery is heading, we’ll love to hear from you.

What You’ll Be Doing

• Building social strategies for clients that put discoverability at the centre, helping content get found as well as seen.
• Working closely with the SEO and content teams to understand what audiences are searching for and turning that into platform first content ideas.
• Bringing your platform knowledge to life across TikTok, YouTube, Instagram, Pinterest and Reddit, knowing what works on each and why.
• Testing, learning and experimenting with social search approaches, then sharing what you find with the wider team.
• Shaping creative direction and briefs, making sure ideas are both engaging and built to be discovered.
• Using data and insight to measure performance, spot opportunities and keep refining the approach.
• Helping to define and grow a brand new offering within the agency, with real input into how it develops.

What You’ll Bring

• Solid social strategy experience, ideally gained within a digital, performance or social agency.
• In depth knowledge of the major social platforms, how their algorithms work and what content performs on each.
• Strong creative instincts and a real eye for content that connects with audiences.
• A genuine curiosity about social search and discovery, with examples of how you’ve tested, explored or learned about it, even if it isn’t part of your day job yet.
• A data informed mindset and the confidence to use insight to guide and back up your recommendations.
• Great communication skills and the confidence to present ideas to clients and internal teams.
• A collaborative approach and an interest in working closely with SEO and content specialists.

Bonus Points

• Some hands on experience with social search, keyword research or search insight tools.
• An understanding of SEO principles and how search and social can work together.
• Experience leading or mentoring others within a social team.

Why Join?

• Brand new role: Help shape a brand new position and play a key part in how it grows.
• Ahead of the curve: Work in one of the most exciting and fast moving areas of digital marketing.
• Room to learn: Develop your social search skills alongside experienced SEO and content specialists.
• Great clients: Work on interesting, varied accounts at a respected performance agency.
• Collaborative culture: Join a supportive Organic Media team where ideas and curiosity are genuinely valued.
• Hybrid working: Enjoy the balance of 2 days a week in the Leeds office and the rest from home.

Sound Like Your Kind of Role?

If you’re a social strategist who knows the platforms inside out, has great creative instincts and can’t stop thinking about how people discover content, we’ll love to hear from you.

You don’t need years of social search experience. If you’ve got strong social strategy experience and you’ve been curious enough to test and learn in this space, we’ll love to have a chat.