Social Discovery Strategist

Got The T-Shirt; Leeds; On-site; GBP 45,000 - 55,000; Full time

Job summary

Performance Agency in Leeds is creating a new Social SEO Strategist role within its Discovery Search team. The role focuses on integrating social content with search across TikTok, YouTube, Instagram, Pinterest and Reddit to drive brand discovery.

You’ll work closely with SEO strategists and content, paid media, PR and creative teams, shaping how clients get found and trusted on social platforms. A strategic, data-driven mindset is essential.

Qualifications

• 3+ years’ experience in social media strategy, ideally in an agency.
• Expert knowledge of TikTok, YouTube, Instagram, Pinterest and Reddit.
• Hands-on experience optimising content for platform search, with evidence of impact.
• Understanding of how social content helps brands appear in Google and AI search.
• Confidence with platform analytics and social research tools.
• Experience briefing creators or client social teams, and managing budgets for content production.

Responsibilities

• Develop platform-specific social search strategies grounded in how audiences search on TikTok, YouTube, Instagram, Pinterest and Reddit.
• Turn audience behaviour and search insights into content plans covering topics, formats, hooks and series.
• Optimise content for in-platform search, including captions, on-screen text, titles and keywords.
• Collaborate with SEO strategists to align social and search plans across platforms.
• Brief and guide creators, influencers, and client teams, and provide practical feedback before publishing.
• Manage social search budgets and report performance to clients with actionable recommendations.
• Share social search insights within the organic team and contribute to pitches and new business.

Skills

Social strategy

TikTok

YouTube

Instagram

Job description

Performance Agency in Leeds is creating a new Social SEO Strategist role within its Discovery Search team. The role focuses on integrating social content with search across TikTok, YouTube, Instagram, Pinterest and Reddit to drive brand discovery.

You’ll work closely with SEO strategists and content, paid media, PR and creative teams, shaping how clients get found and trusted on social platforms. A strategic, data-driven mindset is essential.