Social Media Strategist

The Cosy Initiative Ltd; Greater London; Hybrid; GBP 26,000 - 35,000; Full time

Benefits offered by this job

Casual dress

Company pension

Employee mentoring programme

Transport links

Job summary

Cozee Properties is seeking a creative Mandarin-speaking Marketing Strategist to lead our Chinese-language social media and drive lead generation for lettings and sales. The role is based in London, with a focus on platforms such as TikTok, Douyin, Instagram, and Xiaohongshu, while working closely with the Sales & Lettings Director.

The ideal candidate will manage strategy from conception to execution, stay compliant with Chinese platform rules, produce engaging photo/video content, and build

Responsibilities

• Expand and nurture a community around our Brand Cozee Properties and develop this community across different channels: TikTok, Instagram, Douyin, and RedNote/Xiaohongshu
• Develop alongside Jenny, our Sales & Lettings Director, our social media strategy to reach out to both our Chinese speaking audience and english speaking one
• Stay current on Chinese social media regulations and platform policies, ensuring all content and promotion complies with them
• Produce photo and video content, including video editing and photo editing
• Build the dashboard on your own to track the performance of the strategy you presented
• Build lead generation strategies that turn social engagement into qualified lettings and sales enquiries
• Collaborate with the marketing and sales teams to align messaging and hand off qualified leads

Job description

Salary Range: £26,000 to £35,000 (depending on experience)

Job Type: Full Time

Benefits:

• Casual dress
• Company pension
• Employee mentoring programme
• Transport links

Work Location: In person 60 Gray's Inn Rd, London WC1X 8LU

Cozee Properties is looking for a creative and strategic Chinese Marketing Strategist to lead our presence across Chinese-language social media and drive lead generation for our lettings and sales business. This is an excellent opportunity for a Mandarin-speaking (Cantonese speakers also welcome) marketing professional to own a growing channel from strategy through to execution, working closely with our wider marketing and sales teams.

Key Responsibilities

• Expand and nurture a community around our Brand Cozee Properties and develop this community across different channels: TikTok, Instagram, Douyin, and RedNote/Xiaohongshu
• Develop alongside Jenny, our Sales & Lettings Director, our social media strategy to reach out to both our Chinese speaking audience and english speaking one.
• Stay current on Chinese social media regulations and platform policies, ensuring all content and promotion complies with them
• Produce photo and video content, including video editing and photo editing
• Build the dashboard on your own to track the performance of the strategy you presented
• Build lead generation strategies that turn social engagement into qualified lettings and sales enquiries
• Collaborate with the marketing and sales teams to align messaging and hand off qualified leads

What Success Looks Like

• Follower growth, engagement, and enquiries show consistent, measurable growth over time
• Content performs well and is properly optimised for Chinese social media first and declined to traditional social media like TikTok and Instagram
• Campaign performance is tracked accurately, with clear dashboards showing impact
• Content is published consistently, on brand, and aligned with audience needs
• New, creative lead generation ideas are tested, measured, and refined based on results
• All content and promotion stays compliant with Chinese social media regulations

Who This Role Is For

• Has ideally 2 to 3 years experience, creating and implementing engaging content strategies for businesses
• Speaks fluent Mandarin, ideally, with Cantonese speakers also considered
• Able to show a portfolio of your successful campaigns
• Has a proven track record of launching creative, out of the box lead generation ideas
• Has solid working knowledge of TikTok, Instagram, and Chinese social media platforms, along with the regulations that govern them
• Has a knack for analytics and is able to make the data speak for itself
• Takes ownership of projects and follows through from strategy to execution
• Masters the Adobe Suite or similar film editing softwares.

Experience That Helps

• Proven experience managing social media for a property, real estate, or similar service based business
• Strong working knowledge and understanding of story telling through short form content.
• A deep understanding of how to be successful on social media such as (but not limited to) TikTok, Instagram and familiarity with Chinese social media platforms
• Understanding of Chinese social media regulations and how to promote effectively within them
• Familiarity with organic growth and referral marketing strategies, rather than paid acquisition alone

What We Offer

• Competitive salary aligned to experience and development level
• A boutique environment where your work is valued and your growth is supported
• Exposure to all areas of marketing within the property industry, from strategy to execution
• A collaborative team environment where creativity and development are encouraged
• Clear progression opportunities into a senior marketing role

Interview Process

1. Introductory call
2. Online interview
3. Case study task
4. Final interview (in person)