Chinese Senior Consultant

11K | China-Specialist Communications Consultancy; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work (Holborn) two days/week

Performance-related annual bonus

Toastmasters membership

Job summary

11K Consulting in London is seeking an ambitious Chinese Senior Consultant to own projects across PR, Chinese social media, influencer marketing, content and events.

You’ll build trusted client relationships, guide junior colleagues, and help bridge China, UK and international markets while contributing ideas and strategic thinking.

Qualifications

• Native-level Mandarin Chinese and fluent English are required.
• 3+ years' experience in PR, communications, social media or digital marketing.

Responsibilities

• Independently manage smaller client accounts, projects and workstreams, ensuring high-quality delivery, strong organisation and measurable results.
• Build trusted relationships with clients through professionalism, responsiveness and sound judgement.
• Develop a strong understanding of clients' businesses, commercial objectives and target audiences.
• Present ideas and recommendations confidently to clients and colleagues.
• Develop and draft Chinese press releases, articles, social content and campaign materials.
• Build relationships with Chinese media and support media outreach.
• Ensure Chinese-language communications are culturally relevant and well written.
• Use AI intelligently as a professional tool while retaining independent writing and critical-thinking skills.
• Support and manage client channels across platforms including RedNote (Xiaohongshu) and WeChat.
• Develop content ideas and contribute to Chinese digital strategies.
• Identify and coordinate appropriate Chinese influencers and KOLs.
• Manage influencer campaigns from briefing to reporting.

Skills

Mandarin (native)

English proficiency

PR & Communications

Influencer marketing

Client management

Content creation

Public speaking

Xiumi

Canva

CapCut

AI tools

Tools

Xiumi

Canva

CapCut

AI tools

Job description

London | Hybrid, 2 days per week in Holborn

Competitive salary, based on experience + performance-related annual bonus

About 11K Consulting

Founded in London in 2015, 11K Consulting is a China-specialist communications and marketing consultancy helping international brands engage and influence Chinese affluent consumers, HNWIs and investors, both in China and overseas.

We work with leading names across luxury real estate, hospitality, architecture, design and lifestyle, bridging cultural and commercial opportunities between China, the UK and international markets.

Our prestigious clients and projects have included Raffles London at The OWO, Almacantar, Native Land, Arada London, Berkeley Group, The Sky Residences, Grosvenor House Suites, Accouter, Jul’s London, Mirazur, among others.

We're a close-knit, ambitious and growing team that combines Chinese cultural understanding with international communications expertise. We value people who are curious, dependable, creative and ready to take ownership. 11kconsulting.com

• International exposure: Work directly on high-profile international luxury, property and hospitality brands and campaigns targeting Chinese audiences
• Real responsibility: You'll have the opportunity to own projects and client relationships, contribute ideas and see the direct impact of your work
• Career progression: We offer a structured career development programme, regular performance reviews and a dedicated annual training budget
• Develop your voice: We support professional development beyond your day-to-day role, including a membership allowance for Toastmasters if you'd like to strengthen your public-speaking skills
• International opportunities: Longer-serving team members may have opportunities to work overseas
• Hybrid working: We currently work together in our Holborn office in London two days per week, with the remaining days worked remotely
• Time to recharge: 25 days' annual leave, plus an additional day off for your birthday after successfully completing probation
• Share in our success: Performance-related annual bonus
• Build your network: Regular team socials, industry events and opportunities to meet senior leaders across our international business network

The opportunity

We're looking for an ambitious, commercially minded and dependable Chinese Senior Consultant who is ready to take ownership of projects and workstreams while continuing to develop as a communications professional.

You’ll work across PR, Chinese social media, influencer marketing, content and events, while building trusted relationships with clients, media, influencers and business partners.

This isn’t a role where you’ll simply be given a list of tasks to complete. We want someone who is curious about our clients’ businesses, understands why we’re doing the work, contributes ideas and increasingly becomes someone clients and colleagues can rely on.

You’ll also have the opportunity to support and guide junior colleagues as you progress.

What you’ll be doing

• Independently manage smaller client accounts, projects and workstreams, ensuring high-quality delivery, strong organisation and measurable results
• Build trusted relationships with clients through professionalism, responsiveness and sound judgement
• Develop a strong understanding of clients' businesses, commercial objectives and target audiences
• Present ideas and recommendations confidently to clients and colleagues

Chinese PR & content

• Develop and draft Chinese press releases, articles, social content, presentations and other campaign materials
• Build relationships with relevant Chinese media and support media outreach
• Ensure Chinese-language communications are culturally relevant, persuasive and written to a consistently high standard
• Use AI intelligently as a professional tool while retaining strong independent writing, editing and critical-thinking skills

Chinese social media & influencers

• Support and manage client channels across platforms including RedNote (Xiaohongshu) and WeChat
• Develop content ideas and contribute to Chinese digital and social strategies
• Identify and coordinate appropriate Chinese influencers and KOLs
• Manage influencer campaigns from briefing and negotiation through to delivery and reporting

Campaigns & events

• Contribute creative ideas to integrated campaigns
• Support the planning and delivery of client events and activations
• Coordinate suppliers, influencers and external partners and negotiate effectively where required
• Brief and support junior colleagues, providing clear direction and constructive feedback
• Collaborate closely with colleagues across the business
• Take ownership when problems arise rather than simply escalating them
• Contribute positively to the culture and continued growth of 11K

We'd love to meet you if you have:

• Native-level Mandarin Chinese and excellent professional English, both written and spoken
• 3+ years' relevant experience in PR, communications, social media, influencer marketing or digital marketing, agency-side or in-house
• Excellent Chinese copywriting and editing skills
• Strong knowledge of Chinese social media, digital culture and current communications trends
• Experience managing multiple deadlines, projects or client workstreams
• Confidence communicating with clients and presenting ideas
• Strong attention to detail and professional judgement
• A proactive mindset and genuine sense of ownership
• Experience with Xiumi, Canva, CapCut, visual content production and AI tools would be an advantage, but we don't expect one person to be brilliant at everything.
• More importantly, we're looking for someone who shares the values that guide how we work: Integrity Resilience Collaboration Enthusiasm Creativity