Social Media Strategist

VMA Group; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing firm based in Greater London is seeking a Senior Social Strategist to lead the social-first strategy for a renowned beauty brand. This role involves developing creative briefs from consumer insights and trends, making an impact on global campaigns, and working closely with influencers. The ideal candidate should have over 8 years of experience in social strategy with a solid understanding of platforms like TikTok and Instagram, alongside a successful track record in consumer brands.

Qualifications

• 8+ years in social strategy with a focus on social/digital.
• Deep knowledge of TikTok, Instagram, and YouTube.
• Prior experience in consumer brands, especially in beauty or wellness.

Responsibilities

• Lead the social-first strategy for a beauty brand.
• Create impactful creative briefs based on consumer insights.
• Collaborate on global campaigns and cultural moments.

Skills

Social strategy

TikTok expertise

Instagram knowledge

YouTube familiarity

Creative brief development

Experience with creators/influencers

Agency experience

AI tools usage

Job description

A global marketing & technology services group who work with some of the most iconic consumer brands on the planet.

Want to work on one of the most iconic and culturally relevant brands on social?

This client is building a team Globally to take a well-known Beauty & Wellness brand’s social presence to the next level and they are looking for a Senior Social Strategist to help lead the charge.

You’ll be right at the heart of it, shaping ideas, jumping on cultural moments, and helping create work that people actually care about.

• Leading the social-first strategy for a market leading beauty brand.
• Turning insight, data, and culture into sharp creative briefs
• Helping ideas travel, from TikTok trends to global campaigns
• Bringing clarity and conviction to strategic thinking

From always-on content to reactive moments, you’ll help make one of the most relevant brands on social.

Ideal background

• 8+ years in social strategy (with strong social/digital focus)
• Deep understanding of TikTok, Instagram, YouTube & emerging platforms
• Proven track record of work that actually performed. Award winning.
• Comfortable working at both brand level and platform level
• Experience with creators/influencers is a big plus
• Previous agency side experience is a must.
• Prior consumer brand experience would be useful including beauty, wellness or similar and working on global brands.
• You don’t need to be an expert, but you should be excited about using AI tools to uncover insights, spot patterns, and push your thinking further.