Social Media & PR Manager

Mind Partners; Greater London; Hybrid; GBP 52,000 - 64,000; Full time

Benefits offered by this job

Bonus: 15% of base salary

Employer pension 5%

Death & long-term sickness protection

Hybrid role: 2 days/week in Liverpool/

25 days annual leave + bank holidays

Job summary

Mind Partners is seeking a PR/Brand Manager to develop, maintain, and enhance the brand’s reputation and visibility in the beauty industry. You will manage PR, influence, and social media strategies across territories and work closely with HQ to align with global marketing plans.

You will build strong relationships with journalists and creators, oversee paid media budgets, and drive campaigns that elevate brand awareness and recruitment.

Qualifications

• 4–5 years of experience in a similar agency relationship management role.
• Bachelor’s or Master’s in Communications, Public Relations, Marketing, or Business.
• Additional certifications in Digital Marketing, CSR, or Brand Management are a plus.
• Knowledge of the cosmetic industry, beauty trends, and consumer behavior.

Responsibilities

• Implement the brand’s PR, Influence, and Social Media strategy across territories.
• Strengthen brand awareness and premium image through a coordinated approach.
• Collaborate with HQ marketing and communication teams for global strategy alignment.
• Build relationships with journalists, influencers, and content creators for coverage.
• Oversee social media accounts: content planning, publishing, KPI reporting, and moderation.
• Track KPIs and ROI with reporting and continuous improvement.

Skills

Agency relationship management

Brand management knowledge

Cosmetic industry knowledge

Education

Bachelor’s or Master’s in Communications/PR/Marketing/Business

Job description

The objectives of this role are to develop, maintain, and enhance the brand’s reputationand visibility by managing communication strategies, fostering strong relationshipswith internal and external stakeholders, and ensuring alignment with the company’svalues and objectives in the beauty and cosmetic industry.

Responsibilities

• Implement the brand’s PR, Influence, and Social Media strategy on both territories
• Strengthen brand awareness and reinforce its premium image through a concerted approach
• across all platforms and in line with Global marketing strategy and local calendars and trade
• activations
• Develop impactful campaigns to enhance brand visibility, awareness and recruitment and
• Manage external agencies and oversee related budgets, for Paid Media and PR / Influence
• agencies, supporting all aspects of the collaboration within budget constraints and strategic
• priorities with HQ
• Build strong relationships with journalists, influencers, and content creators to generate
• qualitative and impactful coverage
• Oversee social media accounts (Instagram, Facebook): content planning, editorial line,
• publishing, KPI reporting, and community moderation
• amplification, performance tracking, and reporting. Ensure proper management and challenge of
• KPIs and ROI on each investment through reporting and continuous improvement techniques
• Work closely with HQ marketing and communication teams to ensure alignment with global
• strategy and consistency of messages

Requirements

• 4–5 years of experience in a similar agency relationship management role
• Bachelor’s or Master’s in Communications, Public Relations, Marketing, or Business
• Additional certifications in Digital Marketing, CSR, or Brand Management are a plus
• Knowledge of the cosmetic industry, beauty trends, and consumer behavior
• Bonus: 15% of base salary, discretionary, and based on objectives
• Pension: 5% from employer, 3% minimum from employees
• Long-term sickness and death in service protection
• Hybrid role: minimum 2 days a week in Liverpool Street offices
• 25 days of annual leave + bank holidays